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Title:  Consumer and Customer Data Platform Manager

Job ID:  70705
Country:  Philippines
City:  Taguig
Professional area:  Strategy & Insights
Contract type:  Permanent
Professional level:  Experienced

Taguig, 00, PH, 0000



We’re JTI, Japan Tobacco International and we believe in freedom.


We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries. But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel, and develop, amazing things can happen for our business. 

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. (Learn more:




Act as the main point of contact to translate business requirements into technology requirements for the Digital, Data Science, BI and SI driven models. The position is responsible for running, maintaining, and enhancing the data lake containing any relevant data useful for the market projects (both internal and external, structured and unstructured). Should support the team's  projects on running and maintaining the enterprise data management framework, ensuring the flow complies with the JTI IT standards. The position should act as the SPOC for the SIBI and Digital team regarding data management, maintenance, query extraction, and should  proactively collaborate with the Market IT , Trade & Channel Planning and Digital , ensuring uniqueness of data validity and easy retrieval of data collected from different data sources and applications. 



  • Consumer/Customer Data Platform Strategy maintenance and execution:

    • Act as the data owner / administrator to ensure the Consumer/Customer Data strategy for the market fulfills the Marketing and Sales needs by

      • Closely collaborating with Product Digital Team from data collection perspective on consumer and customer side

      • Closely collaborating with Master Data Management team and Commercial Planning team on data integration from customer side

      • Ensuring the data framework is accessible in an efficient way from SI&BI team to generate analytics and Insights


  • Customer and Consumer data-driven tools maintenance

    • Ensure correct data flows, data quality and availability on the Digital tools and act as the link between consumer and customer requirements and IT technical execution. 

    • Run and maintain the data pillar of the market trade application, ensuring execution of the tool is up to date according to the M&S business requirements and meeting the changing needs of the evolving business.


  • Data Governance and Data Harmonization:

    • Assess Data Quality (preparation, cleaning, transformation) and use advanced computerized models to support the team on the extraction of the data needed;

      • Ensure a proper usage of a centralized tool to store data used to create ad-hoc and recurrent reports within the SI&BI for:

        • TME Data

        • Data bought from external providers (Nielsen, Geodata, MBI, etc)

        • Internal commonly shared data

          • Analyze and maintain, with IT support and external vendors, Business, SI and BI projects data retrieval, data quality and data structure within the different market projects.

  •  Knowledge:

    • Cooperates with the Digital, SIBI and Channel Planning team members on data-related activities 

    • Partnering with SIBI team to turn abstract information from data analyses into appealing and understandable presentations and scorecards that improve business insights

    • Support the team on building custom reports and dashboards specific to the M&S centralized data model


Functional Skills

  • Foundation in Systems Development: Understand the system development lifecycle, project requirements, design and test techniques;

  • Data Modelling and Design: Act as the CRM and Data Lake administrator, including expertise in SQL and databases navigation;

  • Data Technologies understanding: Design conceptual and logical data models and flowcharts, ensuring the utilization of latest available technologies within the company;

  • Data Harmonization and Data Dictionary maintenance: Maintain and update the Data Lake Dictionary, ensuring it is up to date as of any  change; Act  as the SPOC for terms and definition clarification for any information available in the Data Lake;

  • Data Extraction: Ability to analyze and extract ad-hoc data requirements and present statistical information  to the stakeholders.



  • Bachelor's degree in an analytical field (Computer Science / Engineering) or equivalent experience

  • 3+ years proven experience acquired in JTI and/or in previous company (preferrable in FMCG industry) in technology, computer science,  Database  management.

  • Fluency in CRM Management, Data execution tools, Data access (SQL) and programming languages (Python, R, C++).

  • Knowledge of Azure cloud computing service package and Microsoft Suite (Excel, Power BI). Knowledge on Power App, Power Automate are a plus

  • Fluency in Data modelling tools, Data access (SQL) and programming languages (Python, R, C++).

  • Knowledge of Azure cloud computing service package and Microsoft Suite (Excel, Power BI, Power App, Power Automate)




  • Be covered with medical insurance and HMO upon hiring, with HMO dependent coverage and medicine allowance

  • Receive bonuses and cash allowances such as meal and transport allowance

  • Have access to over 200 company training

  • Well-being programs for employees

  • Opportunities for your career growth

  • Recreational facilities in the office - Videoke, billiard and table tennis

  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.

  • Experience the culture of an Investors in People certified company

  • Find out why 9 out of 10 employees recommend us to a friend.

  • Understand why 9 out of 10 employees say they feel free to be themselves.



  • Thank you very much for your interest in the role. You are welcome to apply.

  • We will make sure every candidate will receive a reply within 2 - 3 weeks.


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