Consumer and Trade Activation Manager

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To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

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Please, apply till April 24th, 2026

Local applicants welcome

Consumer and Trade Activation Manager

You will be responsible for leading and developing the Brand Activation programs while driving the strategic planning and execution of brand and channel initiatives and management of B2B CRM portal. You will ensure operational excellence, cross-functional collaboration, compliance with corporate standards, and effective investment management to optimize performance, strengthen brand equity, and achieve business growth.

This position is based in Izmir and reports to the Combustibles Director.

Position:

As the Consumer and Trade Activation Manager, you will be responsible for:

Leadership & Team Development

• Lead, coach, and develop the Brand Activation team to maximize performance and potential.
• Conduct regular field visits to support execution excellence and team engagement.

Strategy & Planning

• Develop and implement strategic plans that align with overall brand and business objectives.
• Lead development of comprehensive business cases and marketing & commercial plans, translating brand strategies into actionable trade & leisure channel programs.
• Management of CRM portal: ensure effective & smooth managment of this B2B channel, maximize our relationships with trade partners and coordinate all mechanisms to turn them into our brand ambassadors.
• Develop new ideas, follow the latest trends and tecjnologies to reflect that into brand activations.Always strive for innovation to create bigger impact, visibility and awareness to intrigue target audience.
• Always aim for supporting the brand equity of activated brands - therefore ensure "executional excellence" and implement activations & develop designs in line with brand identity and objective.

Execution & Performance Management

• Oversee field execution and activation programs, ensuring quality, consistency, and effectiveness. Support horeca teams in field & special events when needed.
• Measure results, analyze performance, and continuously refine plans to drive improvement and growth.
• Monitor B2B portal's effectiveness, take corrective actions when needed. Ensure smooth run of the system flawlessly.

Collaboration & Compliance

• Work closely with cross-functional teams to collect insights, align initiatives, and ensure coordinated execution. Work hand-in-hand with Horeca & Brand teams for 360 Marketing approach to fulfill our brand objectives and support our strategies.
• Ensure all activations, field operations, and agency activities comply with corporate and legal standards. Always have the pre-alignment with Legal for all initiatives and BAU topics.

Investment & Optimization

• Manage budgets effectively, ensuring optimal allocation of resources and sound investment decisions for outlets and events.
• Evaluate ROI, provide recommendations, and enhance future activation performance.

Requirements:

• University degree in Business Administration or equivalent departments
• Minumum 10 years of relevant marketing expertise in FMCG
• Proven experience team management
• Strong analytical and strategic thinking skills & proficient in Data Analysis and Business Development
• Experience in Consumer and Commercial Marketing
• Fluent in English with native Turkish proficiency
• Advanced proficiency in MS Office applications
• Willingness to travel to other regions / cities and to work flexible hours, including evenings and weekends, in accordance with business needs

What to expect:

At JTI, we believe great talent deserves great rewards. Here’s what you can look forward to when you join our team:

Competitive Rewards & Profit-Sharing

Enjoy a rewarding compensation package with an attractive incentive plan tied to company performance.

Work Your Way

Enjoy 50% hybrid working options and a work-from-home allowance (available for eligible roles).

Your Benefits, Your Way based on your preferences

Flexible benefits tailored to your lifestyle and priorities such as health insurance with family coverage, contributory pension plan, shared purchase, wellbeing support...

Family Comes First

Enjoy 20 weeks of fully paid family leave—including extended paid paternity leave and full maternity pay—with our JTI Family Leave Benefit.

Grow with Us

Explore exciting career development and personal growth opportunities in a truly international environment. Unlock ongoing learning with global training programs, expert-led webinars, e-learning platforms, and sponsored professional certifications.

6698 sayılı Kişisel Verilerin Korunması Kanunu ve ilgili mevzuat kapsamında kişisel verilerinizin korunması için tedbir almaktayız. KVKK ve ilgili mevzuat çerçevesinde kişisel verilerinizin işlenmesi hakkındaki aydınlatma metni ve daha detayı bilgiye https://kurumsalpano.com/JTI_CAKVAM.pdf linkten ulaşabilirsiniz.

We take measures to protect your personal data in accordance with the Personal Data Protection Act No. 6698 and related legislation. For the privacy notice regarding the processing of your personal data under the PDPA and related regulations, and for more detailed information, please visit https://kurumsalpano.com/JTI_CAKVAM.pdf

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.