RRP BRAND ASSOCIATE MANAGER

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Learn more: jti.com

Application Deadline: Until Filled

Location: Taipei Taiwan

Professional Area: Marketing

Contract Type: Permanent

Professional Level: Experienced

Work Group Level: WG3

Reporting to: Jade Lin, Marketing Portfolio Manager

TA POC: Awen Neo, Talent Attraction Specialist

RRP Branding Associate Manager

The incumbent will drive brand growth by safeguarding and strengthening brand equity within the JTI portfolio while delivering profit, volume, and equity objectives. The incumbent will develop brand plans and lead initiatives across portfolio management, product, pricing, packaging, and communication to ensure consistent brand positioning and execution. The role requires strong cross-functional collaboration, strategic thinking, and an entrepreneurial mindset to succeed in a fast-evolving category.

As RRP Branding Associate Manager, you will be responsible for:

• Drive market share growth and strengthen brand equity for HTS brands in Taiwan. Lead portfolio, pricing, packaging, and communication strategies, while evaluating new product opportunities and identifying key priorities to achieve sustainable growth.
• Lead the planning and execution of new product launches. Ensure full compliance with local regulations through close collaboration with Global and Regional R&D, GSC, GBS, HQ Brand Groups, and internal cross-functional teams.
• Monitor JTI and competitor performance. Analyze drivers of success and underperformance, develop action plans to accelerate growth or adjust strategies, and provide timely updates on business performance to senior management locally, regionally, and at HQ.
• Collaborate closely with Trade Marketing, Field Marketing, and Sales teams to ensure effective and timely execution of brand RTM strategies and activation initiatives.
• Partner with the SI team to analyze consumer behavior and generate actionable insights through research. Identify new business opportunities and potential growth drivers.
• Develop and manage marketing budgets. Provide regular reporting and analysis on marketing performance to key stakeholders.
• Manage relationships with local and international agencies and vendors, including annual bidding processes, contract negotiations, scope of work management, project implementation and monitoring, and performance evaluation.

Requirements:

• University degree required; MBA or equivalent educational background is preferred.
• 4–5 years of relevant work experience; experience in FMCG or related industries is preferred.
• Proven experience leading projects or managing cross-functional initiatives involving global teams.
• Experience working in global functions within multinational companies is required; experience in electronics companies (e.g., Philips, LG, Samsung) is a plus.
• Strong strategic thinking, problem-solving, and communication skills.
• Proficiency in Microsoft Office; Power BI is a plus.
• Resilient, results-oriented, and proactive with strong ownership.
• Strong team player with the ability to collaborate across functions.
• Fluent in Mandarin and English.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.