Digital Experience Specialist

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Reporting to: Digital Experience Oversight Manager

Duty Post: Taguig City

Work Arrangement: Hybrid, Monday to Friday

This job posting will remain open until the vacancy is filled.

Digital Experience Specialist

We are looking for a digital experience specialist who can perform data gathering, insighting and optimizing the performance of different digital platforms.

This position will be responsible for assisting in the gathering and analysis of both quantiative and qualitative data coming from different sources such as, raw website data, google analytics, similar web, and feedback coming from end-users. You will also help in formulate strategies to further optimize current and future platforms, coming from performance learnings and learnings, as well as manage existing and new platforms.

You should be able to work independently and collaboratively with cross-functional teams, such as Brand, CX, Data and Foresight, Sales, and Creatives. You should also have excellent communication, project management, and problem-solving skills. 

As the Digital Experience Specialist in the area of RRP Digital Marketing, you will:

• Performance Measurement & Reporting: Collaborates with IT, CX and Digital on report requirements needed to prepare presentations to stakeholders, and analyze current performance from several sources such as campaign, website, sales, and third-party providers. Ensures integrity of data by checking completeness and accuracy
•  Data Monitoring and Gathering: Monitors and tracks digital performance using website performance monitoring tools such as but not limited to, GA4, PowerBI dashboards, or Similarweb. Participates in fieldwork and user experience research to better understand end-users and unconver insights to be used in report and strategy creation.
•  Digital Strategy Creation: Works with Digital Experience Manager, Brand, IT and CX in crafting strategies in executing new features, platform innovation, and process optimization backed by data and insights, that help address both user goals and business objectives
• Platform Management: Manages existing and future platforms, and works together with IT and stakeholders on requirements, starting from planning, development, deployment and maintenance. Works on future enhancements and deployment of new features
• Manage various tasks and projects as they arise and upon manager’s request.

Who are we looking for:

• Graduate degree in Marketing, Business
•  3 years of experience in digital user experience, preferably in the FMCG, Fintech, or digital advertising industry. Should also have a strong knowledge of website analytics and usability metrics.
• Functional Skills:
  • Knowledge of and experience in working in the field of digital, specific to websites and / or apps, preferably within FMCG, Financial or IT/Mobile industries.
  • Knowledge of and experience in creating reports and crafting strategies backed by multiple data sources.
  • Knowledge in auditing digital data points implemented on websites such as GTM tags, and/or market automation tool tags- Proven ability to manage complex projects with a performance and analytical mindset.
  • Have proven ability to work within a technical environment.
  • Organized and able to manage and work effectively with multiple stakeholders in cross functional teams.
  • Self-motivated and a team-player- Good interpersonal, communication and presentation skills.
  • Able to work well in a fast-paced, consensus-driven, diverse environment 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.