Horeca & Events Manager

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Department: Marketing  
Direct Manager: Marketing Manager  
Employment: Permanent   
Location: Sofia, Bulgaria 

 
                                 HoReCa & Events Manager 

What this position is about:  

 As a HoReCa & Events Manager, you will be responsible for developing and executing a strategic HoReCa and event plan to achieve business objectives and drive sustainable partnership growth. With a data-driven and strategic approach, you will monitor the existing HoReCa universe, market trends and competitor activities, identifying new opportunities to continuously expand strategic partnerships.  A key part of your role will be developing event strategies for each brand, managing the HoReCa and event portfolio, contracting budgets and ensuring high-impact marketing initiatives.  You will lead a team to deliver best-in-class consumer engagement, drive excellent brand presence and visibility, and ensure flawless execution of promotions and activations in HoReCa channel and at events.  

What you will do - Responsibilities:   

• Identify and establish partnerships with HoReCa outlets and event organizers to build brand presence in the channel.  

• Develop and coordinate execution of the national HoReCa & Events strategy, including partnership development, management of brand communication and consumer engagement programs. 

• Lead contract negotiations, budget planning, and financial control to maximize ROI. 

• Drive development of an annual plan of events in line with brand strategies and objectives, proposing special activations according to market trends and ensuring maximum effectiveness of 1-2-1 brand mechanics. 

• Oversee marketing activations, promotions, and merchandising across HoReCa locations and events. 

• Manage and mentor the HoReCa & Events team, ensuring effective execution and high performance.

• Analyze market trends and competitor activities, adjusting strategies to maintain a competitive edge. 

Who we are looking for – Requirements:  

• University degree  

• Minimum 5 years of experience in the HoReCa channel, event management, or a related field, preferably in a BTL agency or FMCG company

• Fluent English and Bulgarian language

• Proven track record in contracting, budget control, and ROI-driven decision-making.

• Strong understanding of HoReCa trends, event marketing, and consumer engagement strategies

• Experience in team management, stakeholder engagement, and agency coordination

• Flexibility to travel and a valid B driver’s license

What we offer – Benefits:  

• Being part of a truly international and diverse company, a Top Employer in Bulgaria  

• Development opportunities that will inspire you to grow professionally and personally  

• Dynamic and innovative spirit with a constant quest to do things better  

• Competitive salary and an attractive benefits package  

•  A wide variety of trainings  

Next steps – Recruitment process:  

• Discussion with Talent Advisor  

• Online tests  

• Interview with the Manager and Local P&C 

All applications will be reviewed, however only suitable candidates will be contacted for further discussion.  

Please be aware that you will receive a call from Poland (+48), as our Global Business Services Center is based in Warsaw.  

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.