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Title:  Trade Activation Associate

Job ID:  74042
Country:  South Korea
City:  Seoul
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Seoul, 11, KR, 00000


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:


Local applicants only.
Department: Marketing
Location: Seoul, South Korea
Reporting to: Consumer & Trade Activation Manager


Trade Activation Associate


The primary objective of the position is to enhance JTI Korea's engagement with trade partners in order to strengthen the business partnership and drive retailers' affinity for JTI brands. The Trade Activation Associate will support the development of trade engagement programs based on understanding and insight of the retailer mindset. The scope includes (but is not limited to) development, planning, implementation, monitoring and performance measurement of the trade programs. The incumbent will be reporting to the Consumer & Trade Activation manager, and he/she will closely work with other Marketing & Sales teams.


What will you do?


  • Develop and implement Trade Engagement plan by leveraging trade insights and understanding of retailer/frontliner mindset:
    • Set retailer selection criteria
    • Identify and develop appropriate programs to drive retailer engagement and strengthen relationship with JTI 
    • Colloborate and communicate closely with Sales Planning and Field Force to ensure that programs are executed correctly and to a high standard
    • Work closely with other marketing teams to ensure programs are in line with overall strategy and synergize with brand campaigns where possible
    • Manage agencies to develop all required materials/visual assets for trade engagement initiatives
    • Work with Legal/CA/ER teams to ensure trade engagement initiatives are compliant with internal policies and guidelines
  • Track and measure performance of trade engagement initatives:
    • Define evaluation metrics (short term and long term KPIs) for trade enagement activities
    • Perform analysis to evaluate effectiveness, and identify opportunities for improvement
    • Ensure performance objectives are in line with overall business strategy
    • Work with Strategic Insights to conduct trade research whenever necesssary
  • Budget and project management:
    • Manage all internal administrative and approval processes related to trade engagement
    • Manage trade engagement budget and ensure that total spend is within approved amount 
    • Work closely with PPO and Finance to ensure that all procurement and finance related matters are in line with JTI policies and guidelines
  • Provide additional support to Activation team as and when needed.


Who are we looking for?


  • High standard of university degree (required) major in business, marketing or other relevant discipline preferred
  • Minimum 2 years experience in FMCG trade marketing, channel management or field trade marketing
  • Experience in B2B promotion is an advantage 
  • Understanding and experience in CRM (both offline and online channels) is an advantage
  • Spoken and written English and Korean 
  • Good knowledge of MS office (Word, Excel, PowerPoint)
  • Good business acumen and strategic understanding of Trade Marketing in FMCG / Retail or equivalent industry
  • Strong data and analytical skills
  • Excellent organizational/project management skills with strong problem solving ability
  • Ability to establish rapport, credibility, and positive working relationship at all organizational levels and with team members
  • Ability to multi-task and manage deadlines

What's in it for you?


  • Work at our JTI office in Seoul.

  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.

  • Experience the culture of an Investors in People certified company

  • Find out why 9 out of 10 employees recommend us to a friend.

  • Understand why 9 out of 10 employees say they feel free to be themselves.

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