SALES FORECAST & PLANNING MANAGER

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Sales Forecast & Planning Manager

We are looking for a Sales Planning & Forecast Manager who will play a critical role in shaping a single, aligned view of demand across the business. In this role, you will connect Sales, Marketing and commercial planning to ensure forecasts are accurate, execution-ready and aligned with business ambitions. Reporting to the Commercial Planning & Systems Lead, you will drive the One M&S Forecast process, balancing brand ambitions with field realities to support sustainable growth and stronger business decision-making.

Position:

• Lead One M&S Forecast Ownership & Consolidation: Own and govern the One M&S Forecast by consolidating regional sales plans into a single aligned demand view across channels, regions, brands and SKUs.
  
  
• Ensure Forecast Alignment & Planning Accuracy: Validate that regional inputs are realistic, consistent and aligned with RTC execution capability, RTM assumptions and overall commercial priorities.
  
  
• Partner with Marketing on Brand Performance Integration: Collaborate closely with Marketing teams to integrate brand performance trends, activation plans, launches and portfolio priorities into the sales forecast.
  
  
• Drive Forecasting, Phasing & Demand Visibility: Build and maintain accurate sales forecasts and volume phasing by channel, geography, brand and SKU, supported by clearly documented assumptions and planning logic.
  
  
• Manage Risks, Opportunities & Latest Estimate Updates: Identify risks and opportunities versus plan, provide periodic Latest Estimate (LE) updates to senior stakeholders, and recommend corrective actions to improve forecast reliability and execution performance.
  
  
• Enable Sales Target Setting & Incentive Planning: Translate the One M&S Forecast into actionable sales targets by channel, region and role, working closely with the Sales KPIs & Incentives Manager to support target setting and incentive calculations.
  
  

Requirements:

• Bachelor’s degree in Business, Finance, Supply Chain, Commercial Management, Economics or a related field.
  
  
• Minimum 5–7 years of experience in Sales Planning, Forecasting, Commercial Excellence, Demand Planning or FMCG Sales Operations.
  
  
• Advanced English skills and SAP experience are required.
  
  
• Experience in the tobacco industry is a major asset.
  
  
• Strong analytical and forecasting capabilities with experience managing large datasets, sales phasing, business performance analysis and cross-functional planning processes.
  
  

What to expect:

Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.