Consumer Insights Specialist - São Paulo/SP

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Apply till April 15th. 

Consumer Insights Specialist

What this position is about

The incumbent will be the main point of contact for Consumer Intelligence comprised by, but not limited to, spread a consumer-centric culture by supporting direct manager in local, regional and global Brand Image and Segmentation studies and other consumer-related topics.

Support direct manager in qualitative and quantitative research planning, briefing agencies, developing questionnaires, ensuring data integrity, presenting results and generating insights in order to help brand managers and other stakeholders to develop brand strategies.

The person will be responsible for the JTI Tracker database, Incidence Study and Ad-Hoc Quali and Quanti assessments. Also, the person will need to ensure optimal management of research partners as well as quality of data collection, treatment and internal interpretation.

In addition, the person will be a key team player during the implementation of JTI Consumer Segmentation, aiming to embed Brands plans with the most strategic and relevant group of consumers to maximize JTI investments efficiency to accelerate growth.

The person will also support the team and organization during planning periods and be responsible for the SI monthly reports linked to consumer dynamics.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, or related fields;
• Postgraduate degree or specialization is a plus;
• Experience in similar roles;
• Fluent in English.

Skills & Competencies

• Strategic mindset and strong understanding of the sales process;
• Knowledge of market reporting tools, data reporting, and data visualization;
• Solid understanding of competitive environments and pricing analysis;
• Strong analytical, research, and problem-solving skills;
• Excellent presentation and communication skills;
• Strong interpersonal skills and Strategic thinking;
• Knowledge of consumer marketing;
• Ability to monitor and analyze consumer and trade trends.

Responsibilities

• Syndicated Data - JTI Tracker:  Working close with global team, ensure JTI Tracker data is received on time and with quality. Ensure JTI Brazil Tracker data is as well maintained within global dashboards and databases. Perform continued analysis identifying gaps of JTI brands vs. competition, providing sound recommendations of actional business insights to the brands and commercial teams.
• AD-HOC Research: Working close with the demanding teams, liaising with key suppliers, design questionnaires, ensuring correct sample is being considered and that data collection, treatment and stratification abides to ISO 20252 standards. Ensure actionable business insights are derived from the study, and are well understood by the demanding teams, allowing them to take decisions.
• Monthly Reporting: Ensure timely delivery with quality for all consumer reporting requirements, including but not limited to: routine Tracker reports, Monthly Marketing Brief, amongst others.
• Consumer Segmentation: Based on the JTI Tracker database, develop JTI consumer segmentation module and work closely with the SI Manager to support its understanding by the Brands team, and inclusion for future portfolio and brand equity initiatives.
• Planning: Support the brands team during planning periods with brands and consumer analysis, alignment of strategies whilst ensuring JTI plans adherence to JTI consumer centric methodology.

In addition to our culture and work environment, we also offer a comprehensive benefits package to support you throughout your journey with us

• Family Leave (up to 140 days for all employees);
• Childcare Allowance;
• Flexible Benefits Program – Beneflex;
• Meal Allowance and/or Food Allowance;
• Health Insurance;
• Dental Insurance;
• Life Insurance;
• Pharmacy Card / Medication Subsidy;
• Wellhub;
• Long-Service Award;
• Private Pension Plan;
• Programa Amparo.

At JTI, we believe that a diverse and inclusive environment is essential to drive innovation and achieve outstanding results. Therefore, all applications are considered without distinction of race, gender, disability, nationality, religion, sexual orientation, age, or any other characteristic.

You may be contacted by JTI’s Talent Attraction team through an international number (country code +48), as the team is based in Poland.

So, are you ready to join us?

Recruitment Process

• CV screening;
• Online competency-based interview via Microsoft Teams with the recruiter;
• Assessments;
• Interview with the Hiring Manager + Business Case.

Thank you very much for your interest in this position. You are invited to apply.