Brand Specialist - São Paulo/SP

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Apply till March 4th.

Brand Specialist

What this position is about:

Reporting to the Sr Marketing Manager, the Marketing Specialist will be responsible for developing one of our Global Flagship Brands in the value/super value segment whilst leading and executing brand & consumer strategies across multiple touch points developing effective short-mid-term strategies, supporting the senior management of driving, together with cross functions, thorough consumer-centric & competitive understandings via necessary consumer research, Nielsen, Trackers, and wargaming competition to produce winning "Where to play" & "How to win" initiatives to tackle regional & national opportunities of the overall Portfolio, Trade and Consumer strategies in line with business objectives. Attending national market and interface with region and HQ team.

Requirements:

• Bachelor’s degree in Business, Marketing or related field.
• FMCG experience in Brand or Trade Marketing.
• Fluent in Portuguese and English.
• Advanced proficiency in MS Office (Excel & PowerPoint).

Key Capabilities:

• Brand & portfolio strategy.
• Pricing and margin management.
• Commercial & channel strategy.
• Budget allocation and ROI optimization.
• Brand positioning & integrated communication.
• NPD & packaging development.
• Agency & stakeholder management.
• Market analysis & competitive intelligence.

Responsibilities:

• Support the development of a long-term strategy for the brands ensuring appropriate brand positioning and reinforcing propositions establishing the brands in the market as prominent contenders in the premium price segment. Actively involved in the development of Business Reviews, Annual & Strategic Plans, and Marketing strategies in conjunction with the Management team. This includes overall alignment, objective setting, strategic positioning, pricing, product & packaging.
• Ensure timely and high-quality development & execution of all marketing mix including new product launches, new packaging, brand communication, consumer activations, and trade programs. Coordinating the whole innovation process by working in close collaboration with New Product Development and Research & Development teams.
• Track the execution of new brand launches, push for, and support the building of relevant & cost-effective initiatives to help build disruption and sustainable equity and achieve business objectives. Collaborate with Trade Marketing and Sales to resourcefully focus our investments directly on the brands' targeted consumers in relevant touch points to build massive trials, awareness & equity with impactful engagements and quality execution.
• Market analysis with internal data, Nielsen, Ibope, Social Listening, and Euromonitor considering market KPIs (Volume, Market Share, Share in Handlers, Weighted Distribution, and Numeric Distribution) considering JTI vs main competitors in the tobacco market.
• Coordinate the Marketing Agency for brand activities development considering brand and HQ guidelines for core products and novelties. Focus on developing and enhancing current activities (e.g., POS Materials) and find innovative ways of communicating brand attributes considering the legal environment.
• Considering brand market initiatives, enhance and develop new activities to support brand growth always taking into consideration the ROI of each initiative. Capture key info from market dynamics with stakeholders (e.g., SI/ Sales) to assess current and future marketing initiatives and activities.
• Responsible for the Marketing Budget control, investment compliance and support in the professional development of the Marketing Analyst.

In addition to our culture and work environment, we also offer a comprehensive benefits package to support you throughout your journey with us:

• Family Leave (up to 140 days for all employees)
• Childcare Allowance
• Flexible Benefits Program – Beneflex
• Meal Allowance and/or Food Allowance
• Health Insurance
• Dental Insurance
• Life Insurance
• Pharmacy Card / Medication Subsidy
• Gympass
• Long-Service Award
• Private Pension Plan

At JTI, we believe that a diverse and inclusive environment is essential to drive innovation and achieve outstanding results. Therefore, all applications are considered without distinction of race, gender, disability, nationality, religion, sexual orientation, age, or any other characteristic.

You may be contacted by JTI’s Talent Attraction team through an international number (country code +48), as the team is based in Poland.

So, are you ready to join us?

Recruitment Process:

• CV screening
• Online competency-based interview via Microsoft Teams with the recruiter
• Interview with the Hiring Manager

Thank you very much for your interest in this position. You are invited to apply.