Forecasting & Analysis Manager - Raleigh, NC

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Department: Strategy & Insights

Location: Raleigh, NC

Role: Full-time, Permanent 

Reporting to: Strategic Insights Lead Manager

Forecasting & Analysis Manager

About the position:

We are seeking a dedicated Forecasting & Market Analysis Manager to develop market strategies and drive business growth.
In this role, you will collaborate closely with Marketing, Finance, and Sales to develop effective portfolio strategies and deliver data-driven recommendations.

As part of a motivated and collaborative team, you will provide accurate analysis, reports, and insights that empower stakeholders to make informed decisions. Your expertise will be key to understanding the drivers of market performance, maintaining our competitive edge, and guiding leadership through complex market dynamics.

You will also manage partnerships with leading research agencies, ensuring the delivery of high-quality, business-relevant insights on market trends, brands, pricing, channels, consumer behavior, and competitive activities. By developing and optimizing market models, forecasts, and pricing analyses, you will play a critical role in transforming data into actionable strategies that influence decision-making at the highest levels.

Responsibilities:

Market Forecasting & Modeling

• Develop and maintain robust forecasting models across categories (RMC & RRP).
• Conduct pricing analysis and scenario modeling to support commercial decision-making.
• Monitor, interpret, and report on market, regulatory, and consumer trends at the state level.

Research & Insights Development

• Partner with external agencies (e.g., Ipsos, Nielsen, GfK) to design and coordinate research projects.
• Optimize current research methodologies and implement innovative tools, including AI-driven solutions.
• Translate complex data into meaningful, actionable insights for senior leadership.

Cross-Functional Collaboration

• Collaborate closely with pricing, trade marketing, merchandising, and sales teams to align forecasts with business strategy.
• Support portfolio and pricing teams in shaping commercial strategies based on evidence-driven insights.
• Act as a trusted advisor to leadership, providing guidance on regulatory, consumer, and competitive dynamics.

Continuous Improvement & Innovation

• Identify and implement new methodologies to improve accuracy and relevance of market insights.
• Ensure insights evolve in line with changing consumer behavior, market trends, and regulatory shifts
• Drive a culture of evidence-based decision-making within the organization.

Requirements:

• Education

  • Bachelor’s degree required (Economics, Statistics, Business, Marketing, or related field).
  • Master’s degree preferred.

  Experience & Skills

  • 5+ years of professional experience in market forecasting, analysis, or research within FMCG or a similar fast-paced industry.
  • Strong knowledge of market modeling, forecasting, pricing analysis, and research methodologies.
  • Demonstrated ability to translate complex regulatory and consumer insights into actionable business recommendations.
  • Experience working with market research agencies and syndicated data providers (e.g., Nielsen, Ipsos, GfK).
  • Strong communication and presentation skills with the ability to influence at all organizational levels.
  • Analytical mindset with proven ability to deliver creative, practical solutions to business problems.

What We Offer:

In JTI Liggett, we are proud to be recognized as Top Employer and awarded the Global Equality Standards certificate as we continue our dedication to equal pay and equal opportunities. 

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom- freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results and collaboration

And we care for our people's well-being- In addition to the salary, you might want to enjoy the following:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development
• Medical/Dental & Vision Plan for employees & family members
• Life insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave up to 20 Weeks
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Flexible Dress Code
• Hybrid Work Setup
• Snacks & Drinks
• Office Parties
• Volunteering Activities
• Employee Assistance Program- counselling, for employees & family members

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.