Website Operations Manager RRP

Website Operations Manager RRP

 What will you do?

You will partner with the Digital Lead Manager to develop and manage the RRP web platforms in the USA.

Reduced-risk products (RRPs) are products with the potential to reduce the risks associated with smoking, e.g. modern oral, e-vapor, heated tobacco sticks.

You will be responsible for building the owned web platform from scratch and overseeing end-to-end website operations to drive consumer acquisition and retention. This includes defining and executing SEO, paid media, and e-CRM strategies to increase traffic, awareness, conversion, and loyalty.

You will collaborate closely with the Brand Team to ensure a consistent online brand experience and manage external agencies to deliver high-quality development, maintenance, and performance against KPIs. You will also execute digital campaigns and work with third-party e-commerce platforms to drive business results.

In addition, you will partner with IT, external agencies, and HQ stakeholders to support platform development and provide regular business updates.

 Key Responsibilities

• Drive the execution of the RRP digital strategy in the US, including ownership of the brand website platform to deliver best-in-class digital consumer experiences and support category growth.
• Own the end-to-end digital ecosystem—from compliant platform development and consumer data activation to lead generation and launch readiness—ensuring seamless online-to-offline growth
• Lead the execution of compliant, performance-driven digital campaigns by aligning assets, messaging, and narratives with Brand, Consumer Programs, Legal, and Corporate Affairs; track performance and translate insights into actionable recommendations
• Manage and grow third-party e-commerce partnerships by executing listings, campaigns, and promotions, while monitoring performance and identifying opportunities to enhance effectiveness
• Oversee the digital brand budget, ensuring maximum ROI across initiatives and managing budget phasing throughout the year in close collaboration with Finance

Qualifications & Experience

• Bachelor’s degree in Marketing or a related field
• Minimum of 5 years of experience in digital marketing roles or digital agency experience
• Understanding of US digital operations is an advantage
• Proven experience managing owned website platforms, ideally including building a platform from scratch
• Strong proficiency in MS Office and digital tools
• Demonstrates strong critical thinking and leadership, with the ability to analyze complex information, make data-driven decisions, and take ownership to drive initiatives with minimal guidance
• Communicates clearly and collaborates effectively with stakeholders, building trust-based relationships, aligning diverse perspectives, and working toward shared goals

What We Offer

Join a dynamic and inclusive work environment which supports your professional development and personal well-being.

Benefits include:

• Annual performance-based bonus to reward outstanding achievements.
• Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
• Comprehensive medical, dental, and vision insurance plans for employees and their families.
• Life insurance coverage to provide peace of mind.
• 401(K) plan with company matching contributions to support retirement planning.
• Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
• Short-term and long-term disability coverage.
• Education and tuition assistance programs to foster continuous learning and career growth.
• Employee Assistance Programme offering confidential counselling and support for employees and their family members.