Trade Activation Manager (Raleigh, NC)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Please apply until 15h March

Local Applicants Only

Trade Activation Manager

Purpose of the role:

The Trade Activation Manager exists to translate commercial and brand strategy into effective, scalable trade programs for chain and retail customers. The role ensures that sales teams are equipped with the right programs, tools, and platforms to win at the point of sale, drive execution excellence, and accelerate share growth. This position bridges Marketing, Sales, and Wholesale teams by designing and implementing customer-centric trade activations, managing day-to-day sales enablement needs, and co-leading digital trade engagement platforms. It ensures consistency, speed, and impact in trade execution while continuously testing and scaling performance-based programs such as trial and pay-for-performance initiatives. Ultimately, the role exists to make trade activation a measurable growth lever, improving sales effectiveness, customer execution, and return on trade investment across chain accounts.

Key Responsibilities:

• Lead chain-side trade activation
  Own the design and execution of trade programs for chain retailers in close partnership with the Sales Force and Wholesale Managers. Ensure programs are aligned with customer strategies, portfolio priorities, and national commercial objectives;
• Partner with Sales and Wholesale teams
  Act as a day-to-day trade activation partner for Sales. Support Wholesale Managers in building customer-specific programs, promotional mechanics, and execution plans that drive distribution, visibility and volume;
• Manage ongoing sales enablement requests
  Oversee the creation, update, and deployment of sell sheets and trade support materials. Prioritize requests, ensure message consistency, and deliver timely, field-ready tools that support sales conversations with chain accounts;
• Co-lead Trade Engagement Platform implementation
  Co-lead the rollout, adoption, and optimization of the Trade Engagement platform. Work cross-functionally with Digital, Sales, and Marketing to drive usage, improve field efficiency, and translate platform insights into actionable trade programs;
• Develop and execute trial and performance-based programs
  Design, pilot, and scale trial trade programs, including P4P initiatives. Define mechanics, KPIs, and success criteria; monitor performance; and recommend optimizations or national rollouts based on results.

Qualifications:

• Bachelor’s Degree in Marketing or related field;
• 3-6 years work experience in Trade & Consumer Marketing;
• Fluent English

What We Offer:

At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities.

Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself.

We ask for accountability, ownership, results, and collaboration.

And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family member

Thank you very much for your interest in the role. We welcome you to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.