Regional Trade Marketing Representative

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Learn more: jti.com

Role: Permanent

Contact: Alfredo Laferte, Talent Attraction Expert

Regional Trade Marketing Representative

Purpose of the role

Position is responsible for executing comprehensive sales and merchandising programs for retail accounts, with the explicit goal of increasing sales. The Representative does so using their expertise, discretion and judgment to tailor sales programs to each account. The Representative is responsible for any special projects needed within in the Region.

Responsibilities

Execution planning

• Determines visit frequency based on provided "JTI customer prioritization".
• Participates in the decision making of what activities should be executed in outlets.
• Arranges time of visit with customer to get the best impact.
• Plans for the calls based on sales data (in/out sales) from the Outlet.

Strategic insights & Business advice

• Uses local knowledge to identify opportunities to be included into the Cycle Plan.
• Analyses JTI activity and program performance for future planning.
• Monitors Competitor Activity (respective territory and outlet) and Retailer activity.
• Presents JTI sales information provided by JTI Head Office.
• Educates and influences outlets on the best way to manage the tobacco category.
• Tactically uses business information (JTI and retailer) to strengthen selling arguments.

Negotiation & Selling process (Double Win)

• Negotiates short term sell out volume agreements to increase JTI sales (eg. Trade marketing programs).
• Reverts JTI product placement to agreed planogram.
• Checks compliance standards versus  contractual agreements.
• Uses an advanced selling process, matching JTI product benefits to customer needs. 
• Proactively predicts, plans  and handles objections.
• Gains commitment to plan by summarising the overall benefit of the JTI proposal matched to the needs of the customer.
• Ensure reccommended selling price points of JTI products are correct. Guarantee the required JTI SKUs are listed.

Logistic

• Merchandises stock and educates store staff on the importance of availability if required.
• Takes / Places top up orders on behalf of retailer. 

Performance

• Assess Individual objectives performance versus planned and looks for future improvement.
• Records results versus obective in Synergy or similar system.

Requirements

• High School Diploma required; additional education preferred.
• At least 3 years experience in FMCG sales.
• Solid computer skills, with practical use of the Office suite.
• Good commercial understanding, with the ability to connect data to business objectives.
• Effective communication skills, supporting clear interaction with different stakeholders.
• Strong selling capabilities, applying a Double Win approach in commercial discussions.
• Good knowledge of TME, including reporting and data management.
• Sound analytical skills, enabling interpretation of data and support for decision-making.

Our Benefits

• Annual Performance-based Bonus.Employee
• Stock Purchase Plan.
• Personal Development.
• Medical/Dental & Vision Plan for employees & family members.
• Life insurance.
• Matching 401(K).
• Paid Time Off (PTO).
• Paid Family Leave up to 20.
• WeeksShort-Term & Long-Term Disability.
• Education/Tuition Assistance.
• Flexible Dress Code.Snacks & Drinks.Office Parties.
• Volunteering Activities.
• Employee Assistance Program- counselling, for employees & family members. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.