RRP Manager

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To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Role: Permanent

Location: Raleigh, NC

Contact: Alfredo Laferte, Talent Attraction Expert

RRP Manager

Role purpose

Develop the JTI Reduced Risk Products (RRP) Strategy with launch & deployment strategies for new RRP categories across the USA on Nicotine Pouches (NP) and the evolution of our existing E-Vapour (EV) strategy. Play a pivotal role in omnichannel portfolio management and develop consumer and trade activation deployment strategies to achieve the JTI LIGGETT objectives. Driving understanding of the RRP business dynamics by closely monitoring RRP categories performance, consumer knowledge building, industry insights tracking to recommend and develop brands, portfolio, pricing and communication strategies to support our USA Vision and growth ambitions in RRP.

Areas of Responsibility

• Build RRP Portfolio (range, pricing, brand positioning), Trade, Route to Market, omnichannel Route to Consumer, Activation and Digital strategies to drive category business ambitions for JTI LIGGETT in the US. Develop & provide timely and effective business updates to relevant functions within JTI LIGGETT, Region and HQ.
• Lead the development of RRP consumer insights, including RRP category forecasting and the monitoring and tracking of JTI and competitor performance. Improve the understanding of pricing dynamics in the RRP business and lead the assessment and monitoring of the competitive landscape, including pricing, portfolio, online, route to market, route to consumer, and digital strategies, to ensure competitiveness.
• Lead RRP brand deployment stategies reccomendations to achieve A&SP objectives in collaboration with relevant functions and drive the implementation of all programs within M&S functions. Where applicable, lead the development and execution of above the line and below the line communication campaigns, including the development of creative content, alignment and follow up with media partners and agencies, tracking of KPI's and budget.
• Drive holistic 360 launch plans development for new categories, reccomendations on geography, roll out phases, RTM, RTC ensuring coordination and alignment with regional functions, HQ M&S (if relevant) and Global Support functions. Develop and manage key relationships with relevant internal stakeholders, marketing agencies and other external suppliers in order to effectively deliver brand programs.
• Manage the responsible brand budget, ensure the maximum ROI for each project. Review budget phasing throughout the year in line with Local/Global requirements, in close collaboration with Finance.

Requirements

• Bachelor’s degree required.
• More than 5 years experience in Marketing, Strategic Insights or Trade marketing Roles ideally with RRP deployment experience.
• Strong analytical skillset, launch strategies building combined with ability to connect the dots and in.terpret consumers.
• Excellent knowledge of MS Office.

At JTI Liggett we care for our people's well-being. In addition to the salary, you can enjoy the following benefits: 

• Annual Performance-based Bonus.
• Employee Stock Purchase Plan.
• Personal Development.
• Medical/Dental & Vision Plan for employees & family members.
• Life insurance.
• Matching 401(K).
• Paid Time Off (PTO).
• Paid Family Leave up to 20.
• WeeksShort-Term & Long-Term Disability.
• Education/Tuition Assistance.
• Flexible Dress Code.
• Snacks & Drinks.
• Office Parties.
• Volunteering Activities.
• Employee Assistance Program- counselling, for employees & family members. 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.