Lead Pricing Strategy Manager
RALEIGH, NC, US, 27609
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Lead Pricing Strategy Manager
Why does this role exist?
The Lead Pricing Strategy Manager shapes and leads JTI USA’s Pricing and Revenue Growth Management (RGM) strategy. Reporting to the Portfolio & Pricing Director, this role owns the development of pricing architecture, pack-price strategy and strategic pricing recommendations to drive sustainable profitability, market share and long-term portfolio value.The role leads a team of two direct reports and works closely with the Pricing Operations and Investment Lead Manager, who owns pricing operations and the planning, governance and optimization of commercial investment.
What will you do?
- Define the national and state-level pricing strategy, aligned with portfolio priorities, business objectives and market dynamicsLead the development of pricing architecture, price positioning and pack-price strategy across the portfolio
- Use elasticity analysis, price-gap modelling and scenario planning to identify opportunities and inform strategic decisions
- Translate consumer, competitor and market insights into clear pricing recommendations and strategic guardrails
- Assess the volume, revenue, profit and market-share implications of alternative pricing scenarios
- Establish pricing principles, governance and performance measures to support consistent decision-making
- Monitor pricing performance and external market developments, recommending strategic adjustments where required
- Partner with the Pricing Operations and Investment Lead Manager to ensure pricing strategy is translated into effective execution and supported by appropriately targeted commercial investment
- Present pricing recommendations, trade-offs and business implications to senior leadership
- Partner with Sales, Finance, Marketing and Strategic Insights to embed RGM principles in commercial planning
- Lead, coach and develop a high-performing team, strengthening its strategic and analytical capabilities
Who are we looking for?
- Bachelor’s degree in Marketing, Finance, Economics, Business or a related field
- 6-8 years of relevant experience in pricing, RGM, strategic insights, commercial strategy or trade marketing within fast-moving consumer goods
- Strong understanding of pricing strategy, portfolio economics and commercial value creation
- Demonstrated ability to translate complex market and consumer insights into clear strategic recommendations
- Experience assessing the revenue, profitability, volume and market-share implications of pricing decisions
- Strong commercial judgement and the ability to balance short-term performance with long-term portfolio value
- Excellent communication, stakeholder-management and influencing skills, including experience presenting to senior leadership
- Proven ability to lead cross-functional initiatives and develop talent
- Advanced Excel and data-visualization skills
What do we offer?
- A strategic leadership role with direct impact on JTI USA’s growth and profitability.
- Exposure to senior leadership and key business decisions.
- The opportunity to shape pricing and commercial strategies in a dynamic FMCG environment.
- Close collaboration with Sales, Finance, and Marketing teams.
- Leadership responsibility and career development opportunities within a global organization.
Join a dynamic and inclusive work environment which supports your professional development and personal well-being.
Benefits include:
- Annual performance-based bonus to reward outstanding achievements.
- Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
- Comprehensive medical, dental, and vision insurance plans for employees and their families.
- Life insurance coverage to provide peace of mind.
- 401(K) plan with company matching contributions to support retirement planning.
- Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
- Short-term and long-term disability coverage.
- Education and tuition assistance programs to foster continuous learning and career growth.
- Employee Assistance Programme offering confidential counselling and support for employees and their family members.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

Nearest Major Market: Raleigh