Digital Acquisition Manager
RALEIGH, NC, US, 27609
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Digital Acquisition Manager
As a Digital Acquisition Manager, you will design, execute, and continuously optimize consumer acquisition strategies across organic, paid, and partner-driven channels to grow JTI LIGGETT’s adult smoker (21+) database. You will identify, test, and scale innovative lead generation and co-registration opportunities, working with both existing and new partners to deliver against ambitious growth targets.
You will operate at the center of the Digital & Innovation Strategy team, collaborating closely with cross-functional stakeholders (Sales, Procurement, Legal, IT, Strategic Insights, and more) while managing external partners and vendors to ensure efficient, compliant, and high-performing acquisition programs.
Your skills/experience
- Bachelor’s degree in Business, Marketing, or related field, with 5+ years of experience in consumer and trade marketing
- Proven experience across both retail and digital marketing environments
- Strong balance of strategic thinking and hands-on execution, with the ability to deliver end-to-end
- Excellent stakeholder management skills, with experience navigating complex, cross-functional organizations
- Strong analytical mindset, with the ability to translate data into actionable strategies (experience with GA or retail data is a plus)
- Excellent communication and project management skills, with strong MS Office proficiency (PowerPoint, Excel, Word)
What You'll Be Doing
- Own, manage, and continuously evolve the digital acquisition strategy for LD Cigarettes and other JTI LIGGETT tobacco/nicotine brands
- Build and optimize scalable acquisition infrastructure to meet and exceed database growth targets
- Select, onboard, and manage acquisition partners and vendors, including negotiating CPLs, volumes, and ensuring strong performance through regular reviews and contract management
- Lead day-to-day operations of lead generation and co-registration activities, ensuring efficiency, compliance, and quality
- Partner cross-functionally with Sales, Procurement, Legal, IT, Portfolio & Pricing, and Strategic Insights, as well as global stakeholders, to drive execution
- Manage multiple external partners within the acquisition ecosystem, ensuring alignment with business goals
- Establish and own KPI tracking and reporting frameworks, monitoring key metrics such as CPL, CAC, CLV, data quality, and conversion performance to drive continuous optimization
What We Offer
Join a dynamic and inclusive work environment which supports your professional development and personal well-being. Benefits include:
- Annual performance-based bonus to reward outstanding achievements.
- Employee Stock Purchase Plan encouraging a sense of ownership and long-term commitment.
- Comprehensive medical, dental, and vision insurance plans for employees and their families.
- Life insurance coverage to provide peace of mind.
- 401(K) plan with company matching contributions to support retirement planning.
- Generous paid time off and paid family leave up to 20 weeks, supporting work-life balance.
- Short-term and long-term disability coverage.
- Education and tuition assistance programs to foster continuous learning and career growth.
- Flexible dress code fostering a comfortable and professional workplace culture.
- Regular office events, snacks and drinks, and volunteering opportunities enhancing employee engagement and community contribution.
- Employee Assistance Programme offering confidential counselling and support for employees and their family members.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
Nearest Major Market: Raleigh