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Title:  Field Marketing Executive - Pampanga

Job ID:  71403
Country:  Philippines
City:  Pampanga
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Pampanga, 03, PH, 00000


We’re JTI, Japan Tobacco International, and we believe in freedom

We think that the possibilities are limitless when you’re free to choose. We’ve spent the last 20 years innovating and creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries, and how we’ve grown from 40 to 4,000+ employees in the Philippines since 2009.
But our business isn’t just business, our business is our people. Their talent. Their potential. We believe that when they’re free to be themselves, to grow, travel and develop, amazing things can happen for our business. That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend, and why we’ve been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea

Learn more:


Field Marketing Executive - Pampanga


The Field Marketing Executive is responisble for driving the business growth of his/her assigned territory through consumer acquisition and retention. In order to achieve this, the incumbent needs to drive the Retailer Distribution and Wholesale Volume through a consumer-centric approach. Based on his/her assesment of the issues and opportunities in the assigned territory, making use of available information and collaboration with the Field Sales team, he/she will develop the necessary short- and long-term programs that will address the needs of the business and support the delivery of the territory's KPI's. This role will be tasked to lead the development, management and overseeing of relevant programs that are part of the over-all regional strategies covering various touchpoints such as General Trade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HoReCa channels where the over-all objective is Consumer Acquisition and Retention in the assigned territory.


What will you do - Responsibilities:


    • Review and understand all relevant information within the assigned territory through data understanding, competitive review, field work and insighting  in order to identify issues and opportunities and develop  appropriate short-term and long-term plans for JTI brands within the territory.
    • Responsible for initiating and securing complete project approval (OPB) and all operational mandatories to run the program (Coordintation with Third Party Agencies, Procurement, Suppliers, TME encoding, testing and production).
    • Develop selling tools and lead in briefing to field sales in order to guide them in the proper execution of programs across trade partners and outlets consistent with program objectives, timelines, allocations, and all other company protocols. 
    • Manage overall deployment and implementation of  Brand-led /Field Marketing-led activities in the territory. Key representative of Field Marketing in overseeing all activities in the territory which will cover but not limited to: consumer and trade deals, price offs, trade incentives, bundling activities (multi-pack or premium), trade rebates, sampling and consumer brand activations.
    • Manage full year Sales and Marketing activity calendar in the territory. 
    • Survey program execution to ensure compliance with standards / intended trade impact. Immediately resolve or address any program issues. 
    • Review performance vs objectives in terms of volume, implementation guidelines, competitive response, ease in implementation, promo spending (ROI, CTSR, CTISR). Oversee, monitor, measure execution success and program post-evaluation.
    • New Product: Support Brand and Field Marketing on New Product Launches. Plans out pipeline volumes, distribution, merchandising and pricing standards for the territory. Develop new product consumer and trade programs that will help field sales towards achievement of business objectives. 
    • Route to Market: Provide support in understanding and developing an efficient route to market model.
    • Responsible for promotions budget management and proper use of program tools and materials up until closure and depletion. Establish strict management for program enablers and other support selling stock controls such as:
      1. monetary budget
      2. free goods
      3. merchandising materials
      4. premium items
      5. physical counting of selling stocks (depot and vehicles)
    • Perform other necessary ad hoc tasks that may arise as part of brand / competitive dynamics in the assigned area.



Who are we looking for - Requirements:


  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications - related courses
  • At least 3-5 years experience in Sales,Trade/Channel Marketing, Consumer Engagment or Marketing that includes on ground Field Sales experience preferably from an FMCG company.
  • Good communication skills - Oral and Written in both English and Filipino
  • Excellent Data Gathering, Insighting and Analysis skills
  • Experience in Trade & Channel Development Strategy & Plan Formulation
  • Excellent Problem Solving skills
  • Knowledgeable in Project Management and Monitoring
  • Good presentation skills
  • Budget Management and evaluation experience
  • Adept with MS Office (Word, Excel & Powerpoint)
  • Strong leadership skills
  • Posesses a high level of integrity and accountability
  • Ingenious and creative
  • Flexible and able to adapt to different situations easily
  • Good negotiation and relationship building skills
  • Willing to be assigned in Pampanga. Amenable to working anywhere within Central Luzon


What's in it for you?


  • Be covered with medical insurance upon hiring, with dependent coverage and medicine allowance
  • Receive cash allowances such as meal and transport allowance
  • Flexible working arrangements
  • Have access to over 200 company training
  • Be part of a truly international and diverse company with over 40,000 employees in 130 countries.
  • Experience the culture of an Investors in People certified company
  • Find out why 9 out of 10 employees recommend us to a friend.
  • Understand why 9 out of 10 employees say they feel free to be themselves.


Job Segment: Field Marketing, Field Sales, Procurement, Channel Marketing, Project Manager, Marketing, Sales, Operations, Technology

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