Area Sales Manager East Coast Region

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Area Sales Manager East Coast Region

What this position is about – Purpose

The Area Sales Manager delivers strong commercial performance in a defined area by leading the field sales team, executing sales strategies, and managing customer and trade relationships. The role turns regional and national priorities into area plans and field execution to achieve sales, volume, market share, distribution, visibility, profitability, ROI and contractual targets, while supporting planning with accurate data, market insights and recommendations.

The role also optimizes territory coverage and resources, develops customers and channels, builds team capability, provides business intelligence, and ensures effective area operations, asset management and governance.

What will you do - Responsibilities:

• Deliver area sales, volume, market share, distribution, visibility, profitability, ROI and contractual objectives by translating priorities into clear plans, team goals and disciplined field execution.
• Optimize territory coverage, routes, call frequency, field-force deployment and resources based on potential, priorities and productivity, while tracking KPIs and addressing performance gaps.
• Provide area performance analysis, market intelligence and field insights to support ASP, forecasting and cycle planning, including trade investment recommendations and expected returns.
• Build strong relationships with key customers, wholesalers, agencies and trade partners to support initiatives, agreements and growth in volume, distribution, availability, visibility, and share.
• Monitor competitors, customer feedback, trade dynamics and local developments, turning insights into recommendations and resolving customer issues with internal stakeholders.
• Lead, coach, motivate and develop the field sales team through clear goals, field coaching, reviews, feedback and development plans, while addressing underperformance and supporting recruitment and succession.
• Build an engaged, accountable, high-performing team culture focused on ownership, empowerment, collaboration and strong execution.
• Provide accurate, timely reporting, validate field data, and share insights and recommendations with the Regional Sales Manager to support decisions and priorities.
• Collaborate with Trade Marketing, Key Accounts, Supply Chain and other functions to deliver priorities, resolve issues and support commercial initiatives.
• Manage area office operations, assets, expenses and resources in line with company standards, policies and governance, ensuring accurate administration, reporting and documentation while supporting projects as needed.

Whom are we looking for – Requirements:

• Higher education qualification preferred, with at least 5 years' experience in FMCG sales, ideally within the tobacco industry.
• Proficiency in the relevant local market language, with strong verbal and written communication skills.
• Good proficiency in Microsoft Office and relevant JTI systems, including TME, with strong analytical capability and the ability to use data to support commercial decision-making.
• Strong commercial understanding, combined with good coaching and people management skills to effectively lead, develop and motivate the field sales team.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.