Field Marketing Manager

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Learn more: jti.com

Location: Cambodia

Professional Area: Marketing

Contract Type: Permanent

Professional Level: Experienced

Reporting to: Field Marketing Lead

Field Marketing Manager

The Field Marketing Manager (FMM) serves as the strategic lead for field marketing at the regional level, championing a consumer‑first approach and supporting strong, consistent execution across all trade channels—including Modern Trade, HRC, General Trade, and Wholesale.

This role oversees top‑down execution while also identifying bottom‑up opportunities within the region. The FMM translates insights into impactful, inclusive field strategies and drives execution excellence through close collaboration with Field Sales Leads and Field Marketing Associates. By fostering partnership and shared accountability, the FMM ensures that regional initiatives reflect market needs, empower teams, and deliver meaningful results.

As the Field Marketing Manager in the area of Marketing, you will do the following:

1.) Top-Down, Regional Strategy and Bottom-Up Opportunities: You will lead the regional field marketing strategy in alignment with national top‑down direction, translating national plans into clear regional cycle priorities. You will proactively identify and develop bottom‑up opportunities informed by consumer and trade insights, and prepare compelling, insight-driven proposals that represent the regional perspective to the National Field Marketing Lead. In this role, you will also serve as the project lead for key top‑down field marketing initiatives, ensuring cohesive execution, strong cross-functional collaboration, and the seamless integration of regional needs into broader marketing plans.

2.) Consumer Engagement and Trade Activation: You will define consumer‑first engagement strategies across all trade channels, ensuring that activations effectively drive trial, recruitment, visibility, and meaningful brand experiences. You will also set and uphold clear execution standards to ensure consistency, quality, and excellence in every in‑market activation.

3.) Field Execution Governance and Coaching: You will provide strategic guidance, playbooks, and clear execution standards to Field Marketing Associates, supporting them with the tools and direction they need to succeed. You will develop and coach the team to strengthen regional field marketing capabilities, conducting regular field visits and governance checks to ensure high‑quality execution. You will also measure program effectiveness, ensure compliance with established standards, and drive continuous improvement across all field marketing initiatives.

4.) Cross-Functional Influence: You will work closely with Regional Sales Leads, Channel Leads, the Wholesale Lead, Brand teams, and other cross‑functional partners to ensure strong alignment and collaborative execution. You will influence stakeholders through clear communication, compelling presentations, and effective storytelling. In this role, you will also integrate field marketing priorities into regional business planning to ensure cohesive, consumer‑focused strategies across the organization.

5.) Budget and Performance: You will manage regional field marketing program investments and monitor budgets, prioritizing initiatives based on KPIs and ROI to ensure smart and impactful resource allocation. You will oversee end‑to‑end program performance management, generating actionable insights and continuously optimizing regional plans to drive stronger outcomes and efficiency.

6.) Field Presence Expectation: You will maintain a strong field presence to validate trade and consumer experiences, assess execution quality, and ensure that strategies remain grounded in real market conditions. You will also provide regular updates on regional and territory-level field insights, enabling data‑driven decision‑making and continuous improvement across teams.

Who are we looking for?

• Bachelor’s degree in Business, Marketing, or a related field (or equivalent practical experience).
• 6–9 years of experience in Field or Trade Marketing, Consumer and Trade Activation, Sales, or broader Marketing functions.
• Professional proficiency in English and Khmer, with the ability to communicate clearly and confidently across teams.
• Proficiency with Microsoft tools, including Outlook, Word, Excel, and PowerPoint.
• Strong understanding of brand strategy and how it translates into field execution.
• Consumer centricity mindset and strong business acumen
• Experience in managing investment prioritization (KPI & ROI driven) and measurement of program effectiveness is also an added advantage.
• Solid knowledge of regional trade channels and their dynamics.
• Demonstrated business acumen, with the ability to translate insights into strategic recommendations and execution guidance.
• A proven consumer‑centric mindset, with a passion for understanding and advocating for consumer needs.
• Strong influencing skills, along with experience in delivering presentations and developing compelling content.

What to expect?

• Expect wellbeing initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.