RMC Marketing Manager

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RMC Marketing Manager

Own brands like a business leader in one of the most dynamic and competitive markets, with the opportunity to shape growth and make real impact at scale.

Purpose of the Role

The RMC Marketing Manager is accountable for driving the growth and in-market performance of assigned brands, translating portfolio strategy into impactful, insight-led execution.

Reporting to the Combustible Brand Lead, the role acts as the brand business owner, ensuring strong commercial delivery, consistent brand equity, and execution excellence across all touchpoints.

Key Responsibilities

Brand Ownership & Delivery

• Own end-to-end performance of assigned brands (volume, share, profitability, equity).
• Translate portfolio strategy into clear brand priorities and plans.
• Develop and deliver annual brand plans across pricing, portfolio, communication, and activation.
• Ensure plans are commercially viable and aligned with market realities across regions and channels.

Performance & Growth Management

• Track and drive KPIs (volume, SOM, equity, distribution, ROI).
• Identify risks and opportunities, leading timely corrective actions.
• Drive performance reviews and optimize investment allocation.
• Champion test-and-learn to scale winning initiatives.

Consumer & Market Insight

• Partner with Consumer Insights to translate insights into actionable growth opportunities.
• Monitor competitor activity and adapt plans accordingly.
• Ensure all initiatives are consumer-centric and commercially sound.

Execution Excellence

• Deliver best-in-class execution across retail, digital, and activation touchpoints.
• Define execution standards and ensure consistent in-market delivery.
• Partner with Activation and Trade teams to maximize visibility and ROI.

Cross-Functional Leadership

• Act as the voice of the brand across Marketing & Sales, ensuring clear and focused delivery.
• Align brand priorities with Trade, Sales Planning, and execution teams.
• Serve as key liaison across Legal, Corporate Affairs, GSC, CMA, R&D, Regional teams, and HQ.

Requirements

• University degree in Marketing or related field.
• Minimum 5 years of experience in brand/portfolio management, pricing, and market analysis.
• Strong commercial and financial acumen.
• Solid understanding of multi-channel environments.
• Excellent English communication skills.
• Advanced MS Office skills (PowerPoint, Excel).

Functional Skills

• Strong analytical and business insight.
• High attention to detail and quality.
• Excellent interpersonal and communication skills.
• Confidence engaging stakeholders across levels.
• Strong presentation skills.

What to Expect

Well-being initiatives, flexible work arrangements, growth opportunities, and competitive benefits, including a unique family leave policy. For more details, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.