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Title:  CRM Activation Manager, RRP

Job ID:  69834
Country:  Russian Fed.
City:  Moscow
Professional area:  Digital
Contract type:  Permanent
Professional level:  Experienced

Moscow, MOW, RU, 123456


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:


CRM Activation Manager, RRP


Local applicants are welcome.

Department: Digital, RRP

Location: Moscow, Russian Federation
Reporting to: Digital Lead, RRP
Role: Permanent


Please apply till March, 11




CRM Activation Manager working in RRP Digital Team where he is responsible for consumer data base collection and activation, CRM system development, consumer journey analysis and continuous communication. His role is to develop CRM strategy, negotiate it with all local and global stakeholders and then successfully deploy it with agency to deliver defined KPI’s. 





  • To be owner of consumer database, regularly monitor consumer acquisition via various channels (Trade partners, 121, Sites, etc.), ensure collection of necessary data, establish regular performance tracking and analytics
  • Ensure regular database activation, create communication plan, and define trigger campaigns (E-mail, SMS)
  • To be owner of CRM system (MindBox), ensure proper integration within eco-system, define clear roadmap, and manage all necessary developments
  • Conduct analysis of consumer needs and journey, create CRM strategy, set-up key metrics, key triggers, manage resources and budget
  • Efficiently collaborate with various stakeholders – both local teams (Brand team, Consumer Engagement team, Customer care team, etc.) and global teams (Global Data Team, Global Content team, etc.)
  • Manage materials creation: strategy aligning, resources allocation, preparation of briefs and technical specs, leading and controlling design and lay-out developments, QA processes
  • Establishing clear processes and tools to measure channel performance: create metrics hierarchy and methodology for KPI’s calculation, weekly and monthly statuses, dashboards and analytical reports etc.
  • Efficiently administrate company key processes: purchasing, legal, internal control, budget submissions, security checks and others





  • University Degree
  • English: fluent (spoken, written)
  • Good understanding of Modern CRM Systems and Marketing Automation tools: Sales Force, Mindbox, Exponea and others
  • Good understanding in product strategy and roadmap development, consumer journey mapping, unit economy, analytics, prioritization skills, key funnels, budget control  
  • Understanding in IT systems and architecture: development cycle, integrations, QA, IT security and support
  • Analytical capabilities: knowledge of key metrics (Retention, CAC, LTV, CPA, CPO, etc.), analytical tools (GA, Ya.Metrics and others), A/B Testing, Statistics basics, advanced MS Excel skills
  • Having wide business outlook: Marketing Strategy, Brand Management, Field Force management, Market Research, Consumer Insights and others
  • Awareness of RU 152 Law and GDPR principles
  • Experience with task trackers: JIRA, Basecamp, etc.
  • Experience with Loyalty programs is a plus
  • Good communication skills, strong focus on long-term relationships building as primary way of achieving success.

Job Segment: Marketing Manager, CRM, Quality Assurance, QA, Branding, Marketing, Technology, Quality

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