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Title:  Brand Manager, Ploom

Job ID:  50421
Country:  Russian Fed.
City:  Moscow
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Moscow, MOS, RU, 000000


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com


Ploom Brand Manager



Location: Moscow, Russia



  • Lead and ensure excellent execution of multiple brand initiatives across the marketing mix: product, packaging, ecosystem, positioning;
  • Adaptation of Global guidelines, development of activation tools for RRP DTC, Consumer Care and Digital Teams;
  • Proactively engage with other functions (Trade Marketing, Finance, Business Planning and Logistics, Sales) to drive brand agenda;
  • Contribute to annual strategic planning and strategic presentations;
  • Ensure consistency in brand communication among all channels;
  • Being in charge of Commercial KPIs development and monitoring and performance reporting;
  • Analyze and maintain the price structure of allocated brand’s sub-families and control over consistent implementation of agreed price on the market;
  • Establish and maintain effective working relationships with Global functions, agencies and internal stakeholders.


  • Unique opportunity to develop the foundations of JTIs T-Vapor business in Russia;
  • Work on all aspects of brand marketing mix: from strategy to equity;
  • Experience all the activations tools available for 1st priority brand;
  • Broad knowledge in Digital, Consumer Experience Management and commercial spheres;
  • Exposure to close team work with HQ BG and other markets;
  • Open and friendly team to work with.


  • University Degree (preferably Economics or Marketing);
  • 3 years in Brand Marketing, Trade Marketing or sales related management roles with proven track record in:
    • Successful fulfillment of complex projects involving several internal & external parties;
    • Consumer or trade initiatives planning, implementation & analysis;
    • Market / brand performance analysis;
    • Budget planning & control.
  • English: Fluent (spoken, written);
  • Strong strategic and creative thinking;
  • Broad-minded, strong analytical skills;
  • Adapt easily and rapidly to any changes and to be at ease to work in a dynamic and complex environment;
  • Ability to cope with multiple tasks;
  • Self-disciplined, organized, result-oriented, willing to take responsibility;
  • Strong communication and good interpersonal skills, high presentation skills, active team player, able to energize and lead people;
  • Good stress/conflict management skills;
  • Excellent time management and coordination skills, ability to work under time pressure;
  • Positive attitude & proactive life approach, high self-motivation, strong commitment and desire to grow within RRP function;
  • Ready to work with variety of stakeholders with different seniority.

Job Segment: Brand Manager, Branding, Equity, Manager, Marketing Manager, Marketing, Finance, Management

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