Share this job
Apply now »





Title:  Digital Manager

Job ID:  22858
Country:  Italy
City:  Milan
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

JTI is a leading international tobacco company with operations in more than 120 countries. We’re the global owner of world-renowned brands such as Winston, the number two cigarette brand in the world, and Camel (outside the US). Our global brands also include Mevius, LD and Natural American Spirit, and we manufacture the internationally recognized Logic e-cigarette brand and Ploom Tech, a major brand in the heated tobacco category.

Headquartered in Geneva, Switzerland, we employ over 45’000 people across the globe. We were recently awarded Global Top Employer for the fifth consecutive year with regional Top Employer Certification in Europe, Asia-Pacific, North America, Africa and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development.

We are a member of the Japan Tobacco Group of Companies. For more information visit



We are are looking for a Digital Manager, who will contribute to the planning, creation and implementation of the Digital Marketing Strategy for the reduced-risk products category


Why does this role exist?

The  Digital Manager works in the team responsible for the long-term strategic development of a challenging emerging category product, in line with the needs of our target audience and the commercial objectives of the business.

The team develops the strategy and communication & activation tools to support the brands to become leading in the e-vapor market. The main brand was founded in 2010 and became quickly the no. 1 E-vapor brand in New York. It was launched in Italy in 2016 and today holds the #2 position in Italian tobacconists.


What will he/she actually do?

The Digital Manager will contribute to the planning, creation and implementation of the Digital Marketing Strategy for the emerging brands: in particular the role will develop, in accordance with Global and Local management priorities, Italian Marketing Channels (e.g.Social Media), the E-commerce through communication campaigns, CRM and promotional strategies.



  • University Degree in Economics or equivalent
  • At least 5 years’ experience in Digital Marketing Strategy in B2C online & offline markets
  • Commercial background is a plusExtensive experience in e-commerce including agency management, web content management and digital marketing including social, email, SEO, google analytics
  • Extensive experience in acquisition & CRM activities
  • Fluent English is an essential requirement
  • Very good knowledge of MS Office and Content Management Systems (e.g Magento)
  • Project & Time management skills
  • Commercial background is a plus
  • Willingness to relocate abroad


Job Segment: Marketing Manager, Manager, CRM, Channel Marketing, SEO, Marketing, Management, Technology

Apply now »