Field Marketing Executive - Mandalay

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This job posting will remain open until the vacancy is filled.

Local Applicants are Welcome.

Role: Permanent

Reporting to: Field Marketing Lead, Upper Myanmar

Location: Mandalay, Regional Office

FIELD MARKETING EXECUTIVE

The incumbent will work closely with the Field Marketing Manager and Field Marketing Associate to implement and develop relevant consumer-centric and trade programs, aiming to achieve sales and brand targets. They will have to prioritize which programs to run within the defined investment resource allocation and set and measure overall portfolio and brand contribution.

As the Field Marketing Executive, you will:

• Do Cross-functional collaboration:
  • Works with Marketing and Sales Teams (JTI/Focus Star) to develop planning and territory management capability.
• Territory Management:
  • Strategic understanding of territory significance, issues, and potential.
  • Trade and Consumer Segmentation.
  • Understanding of customer and consumer behavior, especially at the store level.
  • Competitor’s activities are both in Trade and consumer-related.
  • Proposal of specific bottom-up programs.
• Executions:
  • Set realistic KPIs on each program to align with ROI.
  • Execute both Top Down and Bottom Up programs to meet KPIs. 
• Performance Measurement:
  • Monitoring program performance at the store level with data consolidation.
  • Monitor competitive activities, propose opportunities and highlight issues.

Who are we looking for?

• Bachelor's Degree or equivalent.
• Minimum 2 years of field-based Sales and Marketing experience with FMCG/F&B background
• Active Driving License.
• Passionate about achieving individual and team objectives.
• Self-starter to get things done.
• Adaptable, flexible, and open to change.
• Good team player and can work independently.
• Range of influencing style.
• Excellent communication in Burmese and Fair English communication.
• Intermediate skills in MS Office (MS Word, Excel, and PowerPoint).
• Cross-functional collaboration.
• Territory Management (Planning and Prioritization).
• Execution of crafted programs.

What to expect:

Expect well-being initiatives, flexible working arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisors.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.