Consumer Experience Manager - Head Office, Mississauga

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please apply until the 17th of October 2025.
Role: permanent.

Consumer Experience Manager – Head Office, Mississauga

As a Consumer Experience Manager, the expectation is to be a proactive, self-starter with a strong desire to assertively lead in all projects incumbent oversees. Will be responsible for leading the commercialization of the brand strategy among internal and external stakeholders, upholding values, principles and KPIs as per the strategic plan. 
The Incumbent will be expected to bring fresh ideas, challenge status quo and drive other to embrace WOW whereby strive for continues growth and improvement aligned to the My Way principles. The incumbent will be brand management primary contact, responsible for leading the branding strategy, development of guidelines for all portfolio brands as well as the consumer and trade content strategy. They will also be responsible for supporting the development of the ASP and the commercialization of the strategy for all RMC & OTP brands in a multi-category market, initiate and execute portfolio plans, budgets and in-market activities.

Position:

As a Consumer Experience Manager, you will:

• Brand plan development, exestuations and adaptations.
• Micromarketing program development, execution and tracking.
• Brand Ambassador program management & execution 1:1 / MSP/ Booster.
• Consumer centric program development, execution and tracking / post analysis.
• Monthly budget management support
• Brand guides, campaign development and rollout, trade communication toolkit and equity retention programs.
• Consumer ATL and activations per brand strategy.
• Support combustible lead in the coordination of key business updates including ASP, OL & LE submissions, commercial review / OL / Misc. Sr. mgmt. presentations, CLT updates/ regional townhall presentations (as required) and Cycle plans, contracts, memos, etc.
• Maintain ongoing/ thorough understanding of competitive dynamics in each province including key competitive brand trends, pricing activity and trade promotion tactics.  ever ageing key learnings when developing strategies or tactical programs
• Deliver monthly meetings with all Sales Leads, planning teams and agencies of record. Ensure pre and post meeting preparation and due diligence practices are adhered to. This includes, meeting agenda, slides and work back chart to guide meeting facilitation and post meeting minutes complete with action items and next steps
• Drive impact of all projects and initiatives through solution orientated mindset and effective agency management. Establish strong fundamentals of the business and organizational practices with account managers/directors, and lead projects to ensure proactive thinking, accuracy, compliance and on time delivery.

Requirements:

• Bachelor’s degree in marketing or related field.
• 6-10 years experience in FMCG marketing and sales functions.
• Fluent in English, French is an asset.
• Strong business acumen to understand consumer and competitive dynamics to build solid marketing plans.
• Ability to translate data to adaptable strategies that take advantage of changing marketplace dynamics.
• Strong time management, people and communication skills.
• Strong working knowledge of RMC business, production, supply chain and trade practices & programs.
• Proven track record of demonstrating high-level strategic thinking and business opportunities identification skills.
• Strong financial acumen & critical thinking.
• Advanced analytic skills with the capability of extracting key learnings & business insights from data.
• Budget management, forecasting, development of KPI's & performance measurement monitoring.
• Strong work ethic with effective verbal & non-verbal communication.
• Ability to communicate assertively/persuasively to defend business rationale and decisions.
• Self-started, strong organizational & leadership skills to lead cross-functional projects.
• Advanced Microsoft skills (Excel & PowerPoint).    

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.