FIELD COACH ASSOCIATE

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Job title: Field Coach Associate
Department: Marketing
Location: Milan, Italy
Reporting to: DTC ACTIVATION MANAGER
Role: Permanent
Annual Base Salary: EUR 33,500–44,450 gross/year.

FIELD COACH ASSOCIATE 

The Field Coach Associate supports the development, readiness, and continuous capability building of the Ambassador field force organization, ensuring effective rollout, onboarding, training, and coaching across activities.
The role designs and delivers training programs covering product knowledge, consumer engagement, and brand standards, while conducting coaching sessions, and role-play exercises to reinforce desired behaviours and capabilities.
Working closely with Brand, Digital, Consumer Journey teams, and external agencies, the Associate contributes to the successful migration to a new global application, new ambassadors onboarding, and field organization enablement for brand launches.

As the Field Coach Associate in the area of Marketing, you will:

• Lead the rollout process, ensuring rapid integration, operational readiness, and effective preparation of the Ambassador organization for field activities.
• Design and deliver training programs covering product knowledge, consumer engagement, brand standards, execution guidelines, and key behaviours expected across ambassador activities.
• Conduct coaching sessions and field observations to reinforce capabilities, identify improvement opportunities, and support consistent execution across field touchpoints.
• Facilitate role-play exercises to strengthen consumer interaction skills, embed desired behaviours, and ensure effective adoption of brand and engagement standards.
• Lead and coordinate key onboarding initiatives across the Ambassador structure, including the migration to new application, seasonal Ambassadors onboarding, and the onboarding and enablement of the field organization for new brand launches.
• Ensure consistent execution and adoption of new processes, tools, product narratives, and activation standards, supporting operational readiness across all relevant field teams.

                                                  
Requirements

 
• University Degree in Business Economics
• English and Italian
• Minimum 2-3 years of experience in consumer engagement, training, field activation, retail operations, or ambassador/field force enablement roles
• Experience in training delivery, onboarding coordination, field coaching, role-play facilitation, and cross-functional collaboration with several teams and external agencies. 

Recruitment process:

 
Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.