Digital Group Manager

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Digital Group Manager

Position purpose:

Function is accountable for creating and driving RRP digital marketing & technology strategy, ensuring operational excellence and prioritization with Brand, Consumer Insights and Consumer Journey Pillars. The role is expected to setup and follow digital KPIs that are aligned with broader company objectives. RRP & Digital Group Manager will to drive the building of both technical and human capabilities with market, serve as senior SPOC with HQ and advise local senior management on strategic directions.

What will you do – responsibilities:

• Define and drive the RRP Digital Marketing & Technology strategy, ensuring alignment with business objectives, consumer needs, and global priorities.
• Translate business requirements into digital roadmaps, initiatives, and investment plans that deliver measurable business value.
• Establish, monitor, and optimize digital KPIs, performance metrics, and governance frameworks to evaluate effectiveness and support data-driven decision making.
• Lead the evolution of the digital ecosystem, ensuring platforms, integrations, and technology solutions support current and future business needs.
• Drive continuous improvement of digital consumer experiences, platform performance, operational stability, and service effectiveness.
• Act as the primary market liaison with Global and Regional teams on digital strategy, technology initiatives, prioritization, and capability development.
• Identify, develop, and embed digital, data, and technology capabilities across the organization through coaching, knowledge sharing, and best practice adoption.
• Govern the prioritization and execution of digital initiatives, balancing business value, consumer impact, technical feasibility, and resource availability.
• Manage digital marketing and technology budgets, ensuring efficient allocation of resources and optimization of investment returns.
• Lead, coach, and develop team members, fostering a culture of collaboration, accountability, innovation, and continuous improvement.

Who are we looking for – requirements:

• University Degree in Digital Marketing/Information Technology/Business Economics / MBA.
• Work Experience (minimum 10 years).
• Digital Strategy & Business Planning: Digital strategy development, OKRs, digital KPI frameworks, consumer lifecycle management, loyalty and retention strategies, digital roadmap definition, business case development.
• Stakeholder, Vendor & Governance Management: Leadership of cross-functional initiatives across Markets, D&IT, BTS, GDC, Regional and Global functions; stakeholder alignment, vendor governance, budget management, strategic planning, executive communication and influencing.
• Data, Performance & Optimization: Digital analytics, conversion optimization, consumer journey analysis, experimentation and testing, customer insights, performance monitoring and reporting using tools such as Google Analytics, ContentSquare, Hotjar, Lighthouse and application monitoring platforms.
• Digital Technology & Platform Architecture: Digital ecosystem architecture, web technologies, APIs and integrations, cloud platforms (Azure), customer data platforms, martech ecosystem management, platform scalability, system interoperability, solution design and digital product delivery.
• Capability Building & Leadership: Team leadership, capability development, digital upskilling, organizational transformation, change management, coaching, talent development and fostering a high-performance culture.

For the position you are currently applying for, the established hiring range is: 
Annual Base Salary: Eur 67,200.00 – 91,800.00 per annum Please note that the final offer is determined by objective criteria, including your specific professional experience, technical expertise and the complexity of the responsibilities associated with the role level.

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply. Should you have any questions, you are welcome to contact the recruiter - Maribel Kruczynska-Grygier (maribel.kruczynska-grygier@jti.com).

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.