Digital Acquisition & Conversion Manager
MILANO, IT, 20122
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.
To make a difference with us, all you need to do is bring your human best.
What will your story be? Apply now!
Learn more: jti.com
As RRP Digital Omni-Channel Manager, you will be responsible for unlocking the full potential of our omni-channel ecosystem and creating a seamless, consistent consumer experience across online and offline touchpoints.
You will develop and execute the omni-channel strategy across the website, flagship store, mobile app and one-to-one consumer interactions. Working closely with Marketing, Sales, Retail, Logistics and external digital agencies, you will ensure that campaigns, communication and consumer journeys are aligned across all channels.
What will you do?
- Develop and implement a comprehensive omni-channel strategy across the website, flagship store and one-to-one consumer interactions.
- Plan and oversee marketing campaigns, ensuring consistency and synergy across all consumer touchpoints.
- Manage campaign activities and related budgets.
- Ensure consistent consumer communication across different channels.
- Optimize the online store’s design, functionality and user experience, making sure it is seamless, user-friendly and on-brand.
- Improve data collection methods across digital touchpoints.
- Support the integration of the mobile app into the consumer journey and tailor communication to different consumer stages.
- Manage inventory, shipping and delivery processes to ensure timely and accurate order fulfilment.
- Oversee product packaging in line with brand positioning.
- Identify opportunities to improve the order management and delivery process.
- Define KPIs and regularly monitor performance across online and offline channels, including website traffic and sales data.
- Conduct post-campaign analyses and recommend improvements.
- Monitor market dynamics, trends and omni-channel best practices, responding quickly to changing consumer needs.
- Collaborate with internal Marketing and Sales teams and external digital agencies to ensure successful program delivery.
- Partner with the local Retail and flagship store teams to strengthen the connection between online and offline consumer experiences.
- Manage additional tasks and projects as required.
Who are we looking for?
- Bachelor’s degree in Marketing, Business Administration or a related field.
- 2–3 years of experience in e-commerce, sales or a related area.
- Excellent written and verbal communication skills in English.
- Good understanding of e-commerce and consumer experience.
- Strong data analysis and conversion optimization skills.
- Project management capabilities.
- Financial and budget management skills.
- Strong collaboration and stakeholder management skills.
- Consumer-focused mindset with the ability to identify improvement opportunities and turn insights into action.
- Ability to take ownership, adapt to changing priorities and work effectively across different teams.
Recruitment process:
Thank you very much for your interest in the role. You are welcome to apply.
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.