Consumer Marketing Associate

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Job title: Consumer Journey Associate

Department: Marketing

Location: Milan, Italy

Reporting to: CONSUMER MARKETING GROUP MANAGER

Role: Permanent

Consumer Marketing Associate

Position purpose:

The Consumer Marketing Associate supports the strategy, design, execution, and continuous optimization of the omnichannel consumer experience.
Working closely with the Awareness & Acquisition Manager, Retention Manager, and CX KPIs Manager, this role provides his contribution to ensure that all journey-related initiatives are grounded in customer-centric logic, data insights, and consistent cross-functional coordination with Marketing, Sales, IT and Digital teams.
The Consumer Marketing Associate contributes to journey mapping activities, data collection and validation, insight analysis and opportunities identification, and operational support to improve overall consumer experience across the full funnel.

What will you do – responsibilities:

 
• Support consumer experience analysis activities and assist in shaping improvement initiatives by preparing materials, insights, and documentation for leadership validation
• Contribute to the design of omnichannel consumer experiences using mapping tools, customer feedback, and guidance from senior stakeholders
• Coordinate operational follow-ups with local and global stakeholders to support the implementation of identified optimizations
• Assist in planning and executing targeted geo-focus activations (e.g. OOH, special events, social media amplification, trade engagement…) in collaboration with Marketing and Sales teams
• Help ensure seamless cross-functional collaboration between Marketing, Sales, Digital, and IT teams
• Monitor key consumer and campaign KPIs and support the measurement of new initiatives by gathering data and performing first-level analysis
• Collaborate with the CX KPIs Manager in data collection, KPI tracking, and insight sharing to support continuous consumer experience improvements
• Provide operational support to both the Awareness & Acquisition Manager and the Retention Manager to ensure consistency across the full consumer experience

Who are we looking for – requirements

 
• Basic understanding of journey mapping, design thinking principles, funnel structure, and consumer experience frameworks
• Familiarity with digital platforms, CRM systems, and data collection tools
• Proficiency with analytics and reporting tools, with ability to translate data into clear insights
• Strong organizational abilities, attention to detail, and willingness to learn in agile, cross-functional environments
• Solid communication and collaboration skills, with ability to engage with multiple stakeholders
• Curiosity and foundational understanding of consumer behavior across different consumer journey stages.
• English and Italian

Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.