Activation Associate
MILANO, IT, 20122
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Local applicants are welcome.
Job title: Activation Associate
Department: Marketing
Location: Milan, Italy
Reporting to: Retail Activation Manager
Role: Permanent
Annual Base Salary: EUR 33,500–44,450 gross/year.
ACTIVATION ASSOCIATE
The Retail Activation Analytics & Performance Associate supports the planning and continuous improvement of the 1-2-1 Retail Activation program through data analysis, performance reporting, and actionable business insights.
The role supports the identification, prioritization, and selection of points of sale for activation, combining commercial priorities, outlet potential, historical performance, geographic coverage, and operational feasibility.
The Associate develops and maintains recurring dashboards and reports to monitor activation KPIs, point-of-sale productivity, execution quality, and sales-agent performance. The role also supports the structured assessment of sales agents and translates the results into targeted training and development paths in collaboration with the Field Activation Team and agency partners.
As the Activation Associate, you will:
• Develop selection criteria and recommendations for prioritising points of sale in collaboration with Sales, Field Activation, and Consumer Journey teams.
• Build, maintain, and improve dashboards and recurring reports covering activation performance, POS productivity, consumer engagement, conversion, and execution quality.
• Consolidate and validate data, identify trends and variances, and translate findings into clear business insights and recommendations.
• Support sales-agent performance assessment, identifying strengths, capability gaps, and key performance drivers across teams, agencies, territories, and channels.
• Support the development of targeted onboarding, coaching, and training paths based on performance and capability needs, and monitor their effectiveness.
• Ensure data quality and consistent KPI reporting, while supporting continuous improvement of activation tools, reporting solutions, and overall field-force productivity.
Requirements
• Excellent written and verbal communication skills in English and Italian
• Minimum 2–3 years of experience in a similar role, preferably within an FMCG company
• Strong analytical skills and the ability to translate data into clear business recommendations
• Advanced knowledge of MS Excel and Power BI, including data visualisation and dashboard management
• Good understanding of KPIs, sales-performance analysis, segmentation, and clustering approaches
• Strong attention to detail, data quality, and reporting accuracy
• Good communication, stakeholder-management, and project-coordination skills
Are you ready to join us? Build your success story at JTI. Apply now!
Next Steps:
After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.
At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
