Regional Sales Manager Americas TR (Miami)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please apply till February 16th, 2026, COB

Regional Sales Manager Americas TR

What this position is about:

The incumbent - working very closely with the regional sales director, the area's Marketing Activator (MA), sales analysis and planning manager, finance team, and the Dubai-based functional support departments - is responsible to manage develop and leading the Peru, Chile, Dominican Republic, Canada, North America, and Caribbean Islands  field force through:

1. Driving customer prioritization and customer engagement leadership with JTI category message based on facts (research insights) and data to protect and build the tobacco category in travel retail.
2. Responsible for developing JTI brands' portfolio strategies and propositions for South America, Europe, and North America adult consumers across GTR markets.
3. Responsible for portfolio and pricing strategies development, consumer/trade marketing, and merchandising program to achieve the GTR showcasing mission of the markets cluster assigned.
4. Responsible for developing the field force of his region to ensure succession plan and talent development.
5. Responsible to deliver markets cluster P&L and KPIs (SOM, w/o targets, Marketing Budget, etc.)

Responsibilities:

• Based on retail universe and customer base data, the incumbent will decide on customer prioritization based on GTR channel and outlet segmentation, develop customer/ outlet coverage based on the defined prioritization, ensure effective and efficient agent/ distributor/ third party partners in place for efficient supply chain where deem as a requirement, and ensure sufficient resources to deliver on showcasing and commercial objectives.
• Lead the team to develop a Customer Relationship Management plan (CRM) to ensure a structured event-based calendar of engagement with key customers to achieve the objective of Building JTI brand equity, drive relationship longevity, and recognition that JTI has a category leadership vision. The final result is lasting customer affinity with JTI (top of mind).
• Drive the development and implementation of ambitious Account Plans with respective team members for local/regional and international key accounts to achieve showcasing and commercial objectives, with a specific focus on portfolio & pricing strategy development, shelf space management, merchandising, planogram development, and executional excellence for brand activation activities.
• Lead and drive the sales team in developing an ambitious ASP plan aligned with the account plan roll-up, in coordination with the Regional Sales Director. Coordinate timely LE updates (incl. marketing budget) with Marketing Activation and Finance for submission. Responsible for the implementation and achievement of the Sales and Trade Marketing ASP plan.
• Supervise and ensure timely collection of TME, TM1, and Forecasting Cycles data for business management, e.g., retail audits, surveys, and JTI sales volume coordination. Use data to drive collaborative forecasting to achieve forecasting accuracy objectives and order fulfillment objectives. Drive resolution to supply chain opportunities with internal and external parties.  With research and data insights, develop a customer engagement message/ presentation suitable for the targeted customer to protect and build the tobacco category. Drive trade engagement with team members to secure a long-term partnership and recognition of JTI's category leadership.
• Lead the team to drive category management solutions based on GTR principles in proposing category space and position for the tobacco category, brand allocation based on consumer segmentation, and program development centered around consumer behavior, e.g., buy for gift, buy regular brand, etc.
• Based on the evolution and performance of North America and Caribbean domestic JTI brands, develop and define JTI Brands' strategic portfolio proposal for GTR markets, and ensure execution excellence for the markets assigned.

Who we are looking for – Requirements:

• University degree in Sales, Marketing, Business Administration, or Management (MBA preferred).
• 5–7 years’ experience in a Sales & Marketing management role within FMCG.
• Fluent English and Spanish (written and spoken); additional languages are a plus.
• Strong computer literacy; experience with TME, TM1, SAP, MS Teams, and Power BI is an advantage.
• Strong communication, people management, and decision-making skills.
• Solid commercial acumen (brand/portfolio management, pricing).
• Ability to manage field operations (territory planning, field force management, KPI tracking).
• Strong stakeholder management, relationship building, and negotiation.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.