Vodja Ekipe Brand Ambasadorjev / RRP Brand Ambassador Lead Slovenia

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Vodja Ekipe Brand Ambasadorjev

Povzetek delovnega mesta:

Kot Vodja ekipe brand ambasadorjev boste vodili in usmerjali ekipo zunanjih ambasadorjev, zaposlenih prek agencije Dekra, in skrbeli, da so njihove aktivnosti skladne z vrednotami blagovne znamke JTI, operativnimi standardi in pričakovanji glede odličnosti na terenu. Delovali boste kot ključna vez med brandom in operacijami, usmerjenimi k potrošnikom, s čimer boste zagotavljali vsakodnevni nadzor, strateško usmeritev in podporo na terenu – ob ohranjanju močnega poudarka na skladnosti, profesionalnosti in vrhunski izvedbi vseh aktivacij.

Ključne odgovornosti:

• Nadziranje in koordinacija dnevnih aktivnosti zunanjih brand ambasadorjev na terenu – predvsem v sodelovanju z Dekra KA managerjem in nadzorniki ekipe BA.
• Usmerjanje ambasadorjev pri zagotavljanju vrhunske brand izkušnje, skladne z vrednotami, tonom komunikacije in vizualno identiteto JTI.
• Sodelovanje z Dekra Key Account Managerjem pri načrtovanju delovne sile, izboru kadrov in strategiji pokrivanja terena.
• Zagotavljanje, da so vse aktivacije izvedene z operativno odličnostjo, vključno z natančnim poročanjem, točnostjo, ustreznim izgledom in skladnostjo s smernicami kampanj.
• Podpora brand ambasadorjem na terenu, ko in če je potrebno, ter zagotavljanje podpore tudi s strani JTI.
• Spremljanje prisotnosti na terenu in vedenja ekipe z rednimi obiski, povratnimi informacijami in sledenjem uspešnosti.
• Zbiranje in posredovanje vpogledov potrošnikov in trgovcev z aktivacij ter njihova uporaba za strateško odločanje.
• Delovanje kot vzor JTI kulture, odgovornosti in sodelovanja – tudi v zunanjih timskih okoljih.
• Poročanje JTI RRP Managerju Slovenija in sodelovanje z njim pod njegovim vodstvom in nadzorom.
• Po potrebi sodelovanje pri reorganizaciji ekipe za doseganje KPI-jev v skladu z globalnimi smernicami brand RRP.
• Sodelovanje med oddelki, zlasti z Adriatica RRP in digitalno ekipo, da se zagotovi najboljša izkušnja osredotočena na potrošnika za naše RRP potrošnike.

Ključne zahteve:

• Prejšnje izkušnje na področju terenskega marketinga, programov brand ambasadorjev ali vlog, usmerjenih v vključevanje potrošnikov – idealno v FMCG, tobačni, lifestyle ali dogodkovni industriji.
• Močne vodstvene in komunikacijske sposobnosti ter zmožnost vodenja z zgledom in učinkovitega vodenja zunanjih ekip.
• Odlične organizacijske in koordinacijske sposobnosti ter praktičen, proaktiven pristop.
• Visoka osebna integriteta in usklajenost z vrednotami JTI ter odličnostjo pri izvedbah na terenu.
• Prilagodljivost za delo izven standardnega delovnega časa (vključno z večeri in vikendi).
• Veljavna vozniška dovoljenja kategorije B.
• Napredno znanje MS Office orodij (zlasti PowerPoint in Excel tabele).

Opomba:

Prijavni življenjepis (CV) mora biti predložen v slovenskem in angleškem jeziku. 

RRP Brand Ambassador Lead Slovenia

Job Summary:

As the Brand Ambassador Team Lead, you will oversee and guide a team of external brand ambassadors employed through the Dekra agency, ensuring their activities are aligned with JTI’s brand values, operational standards, and field excellence expectations. You will act as the key link between the brand and consumer-facing operations, providing day-to-day supervision, strategic direction, and on-site support — while maintaining a strong focus on compliance, professionalism, and premium execution in all activations.

Key Responsibilities:

• Supervise and coordinate the daily activities of external brand ambassadors in the field- mostly via coordination between Dekra KA manager and Ba team supervisors
• Guide ambassadors in delivering premium brand experience, in line with JTI’s values, tone of voice, and visual identity.
• Collaborate with the Dekra Key Account Manager in overseeing workforce planning, recruitment input, and coverage strategy.
• Ensure all activations are executed with operational excellence, including accurate reporting, punctuality, appearance, and adherence to campaign guidelines.
• Support brand ambassadors on-site as and when needed, ensuring they feel supported and performance focused also from JTI side.
• Monitor field presence and team behavior through regular visits, feedback loops, and performance tracking.
• Gather and escalate consumer and trade insights from activations to support strategic decision-making.
• Act as a role model of JTI culture, accountability, and collaboration — even in external team settings.
• Report to JTI RRP Manager Slovenia and behave and collaborate under their guidance and supervision
• When and if needed, collaborate in reorganizing the team, to produce and achieve KPI’s in accordance to global RRP brand guidelines
• Collaborate cross-functional, especially with Adriatica RRP and digital team with guidelines to ensure best consumer centric experience for our RRP consumers

Key Requirements:

• Previous experience in field marketing, brand ambassador programs, or consumer engagement roles, ideally in FMCG, tobacco, lifestyle, or events.
• Strong leadership and communication skills, with the ability to lead by example and manage external teams effectively.
• Excellent organizational and coordination abilities, with a hands-on, proactive mindset.
• High personal integrity and alignment with JTI’s values and field activation excellence.
• Flexibility to travel and work non-standard hours (including evenings and weekends).
• Valid driver’s license (B)
• Advanced in MS Office (especially power point and excel tablets)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.