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Title:  Trade Marketeer (Porto east)

Job ID:  24473
Country:  Portugal
City:  Lisboa
Professional area:  Sales
Contract type:  Temporary
Professional level:  Experienced

JTI is a leading international tobacco company with operations in more than 120 countries. We’re the global owner of world-renowned brands such as Winston, the number two cigarette brand in the world, and Camel (outside the US). Our global brands also include Mevius, LD and Natural American Spirit, and we manufacture the internationally recognized Logic e-cigarette brand and Ploom Tech, a major brand in the heated tobacco category. 
Headquartered in Geneva, Switzerland, we employ over 40’000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year with regional Top Employer Certification in Europe #1, Asia #1, North America #1, Africa #2 and Middle East #3. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. 
We are a member of the Japan Tobacco Group of Companies. For more information visit www.jti.com.  

The Trade Marketer will have to effectively execute in-store activities to maximize consumer off-take of JTI products through the effective utilization of Trade Marketing Programs and the attainment of volume, distribution and availability targets.

Based on territory objectives, of which they are involved, he/she will organize its most effective and efficient route plan to reach its targets. The Trade Marketer will have to fully understand the JTI performance across its territory and analyse data to support the local knowledge; and  will have to be comfortable delivering business information to support its selling proposal.
He/she will demonstrate a "Double Win" approach during the selling process matching the benefits of the JTI proposal to the need of the retailer.



Execution planning
- Determines visit frequency based on provided "JTI customer prioritization",
- participates in the decision making of what activities should be executed in outlets,
- Arranges time of visit with customer to get the best impact,
- Plans for the calls based on sales data (in/out sales) from the Outlet


Strategic insights & Business advice
- Uses local knowledge to identify opportunities to be included into the Cycle Plan,
- analyses JTI activity and program performance for future planning,
- monitors Competitor Activity (respective territory and outlet) and Retailer activity.

- Presents JTI sales information provided by JTI Head Office,
- educates and influences outlets on the best way to manage the tobacco category,
- tactically uses business information (JTI and retailer) to strengthen selling arguments.


Negotiation & Selling process (Double Win)
- Negotiates short term sell out volume agreements to increase JTI sales (eg. Trade marketing programs),
- reverts JTI product placement to agreed planogram,
- checks compliance standards versus  contractual agreements.

- Uses an advanced selling process, matching JTI product benefits to customer needs,
- proactively predicts, plans  and handles objections,
- gains commitment to plan by summarising the overall benefit of the JTI proposal matched to the needs of the customer,
- ensure reccommended selling price points of JTI products are correct,
- ensure the required JTI SKUs are listed.


- Merchandises stock and educates store staff on the importance of availability if required,
- takes / Places top up orders on behalf of retailer.


- Assess Individual objectives performance versus planned and looks for future improvement,
- records results versus obective in TME or similar system.




  • University degree in Management, Sales, Marketing or equivalent
  • At least 2 years experience in FMCG sales
  • Portuguese (native or High level) and English (at least, intermediate). A good level of Spanish will be a plus
  • Computer: good computer skills (Word, excel and PowerPoint)
  • Good commercial understanding
  • Good communication skills
  • Good selling skills (Double Win approach)
  • Good CRM or data analysis software knowledge (reporting & data)
  • Strong Analytical skills (data analysis, insights, business advice etc)
  • Out of the box thinking
  • Drive performance, conflict solver, positive attitude and open to changes
  • Planning and management of priorities. Goals-oriented
  • Displays “everything is possible” attitude





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