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Title:  Field Marketing Executive ( Samutsakorn )

Job ID:  39461
Country:  Thailand
City:  Khon Kaen
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced



Position Purpose

The field marketing executive will play a critical role in this organization, as they will be assigned to a key must-win area and will be tasked to grow that area in partnership with the sales team. The main job will be to design and execute territory plans, including activations, events and retail engagement programs relevant to adult consumers, supporting marketing priorities.


Main area of responsibilities: 

  • Holistic territory management aligned with Sales team - mapping consumer in the area with territory clusters, identifying outlet profile, activating consumers and retailers ensuring territory growth.
  • Design & execute field marketing programs including consumer activation and trade programs to target to target outlets based on consumer profile.
  • Find & activate local activations based on brand objectives.
  • Utilize budget and resources allocated to assigned area.
  • Gathering competition activity information within assigned territory



  1. Minimum of Bachelor’s degree in marketing or any related fields
  2. Minimum 2 years relevant experience in FMCG marketing or communication/advertising.
  3. Has experience in consumer engagement as well as using other direct marketing tools
  4. Preferably has experience in managing consumer activation or roadshow activities (across channels) in FMCG market
  5. Proficient in Microsoft Excel, Powerpoint and other applications
  6. Has a wining and positive attitude, able to work well with colleagues and other third party agencies
  7. Flexible and mobile
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