City: KUALA LUMPUR

Consumer Insights Manager

22 Jul 2026

Job ID: 106945

Country: Malaysia

Professional area: Marketing

Contract type: Permanent

Professional level: Experienced

Location:

KUALA LUMPUR, MY, 50490

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!

Learn more: jti.com

Please apply until August 5, 2026

Consumer Insights Manager

The Consumer Insights Manager will play a key role in transforming data into strategic business insights by collaborating with the Strategic Insights Lead and key stakeholders. Leveraging AI, business intelligence, and analytical tools, the incumbent will provide meaningful consumer and commercial intelligence to support business decision-making. In addition, the role will champion AI innovation across JTI Malaysia and oversee the development, maintenance, and governance of executive Power BI dashboards and critical market intelligence databases, including Nielsen, Tracker, D2T, and competitive activity tracking.

As the Consumer Insights Manager under the area of Marketing, you will:

Lead AI strategy, adoption, and analytics innovation across JTI Malaysia.
Develop advanced analytics, machine learning, and statistical models to drive business decisions.
Ensure data governance, quality, compliance, and best practices across analytics initiatives.Integrate, structure, and optimize data sources while supporting performance dashboard development.
Partner with stakeholders and external consultants to deliver impactful data solutions and insights.
Own and automate BI reporting, translating data into actionable business recommendations.
Lead, develop, and support team members while managing ad hoc strategic projects.

Requirements:

Bachelor’s degree in Finance, Economics, Business, Mathematics, or a related field.
Minimum 5 years of experience in consumer insights, business analytics, or commercial intelligence within FMCG, OTC Pharma, or Tobacco industries.
Strong proficiency in English communication, business writing, and stakeholder engagement.
Advanced expertise in data analytics, modelling tools, forecasting, reporting, and commercial planning.
Proven ability to leverage data-driven insights to support strategic business decision-making.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.