Title:  Portfolio & Activation Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Portfolio & Activation Manager

To develop and implement integrated digital marketing strategies that drive brand awareness, customer engagement, and business growth. The Digital Marketer will demonstrate data-driven insights, digital platforms, and creative content to optimize performance across paid, owned, and earned media. This role plays a key part in aligning digital efforts with overall marketing objectives, ensuring consistent brand presence and measurable impact across all digital touchpoints.

As the Portfolio & Activation Manager, you will lead:

• Digital Campaign Execution:
  • Plan and drive end-to-end digital marketing campaigns across platforms like Google Ads, Meta (Facebook/Instagram), YouTube, TikTok, and Display Networks.
  • Setting campaign objectives, targeting audiences, managing budgets, and analyzing campaign performance metrics.
• Performance Marketing & Analytics: 

  • Monitoring critical metrics such as CTR, CPC, CPA, ROAS, and using Google Analytics, Meta Ads Manager, or Data Studio to derive actionable insights.

  • A/B testing creatives and landing pages to continuously optimize ad performance.

• Content & Social Media Strategy: 
  • Developing and implementing content calendars, aligning messaging with brand voice and campaign goals.
  • Managing daily engagement and community management across platforms (e.g., Instagram, WhatsApp, TikTok).
• Cross-functional Collaboration: 

  • Worked closely with the portfolio team, IT, and agencies to align digital marketing with business goals.

  • Participated in campaign planning, performance reviews, and creative briefing processes.

• CRM & E-Commerce:
  • Worked closely with agencies and enablers (if needed).
• People management:
  • Recruit, motivate, and guide the professional development of the team reporting directly and indirectly to the incumbent.

Who are we looking for?

• A graduate with a University or Bachelor's Degree.

• Minimum of 5 years of experience in planning and implementing digital campaigns, leading social media, optimizing performance through analytics, and driving engagement between the brand and consumers across online platforms.

• Skilled in owned, earned, and paid media, with confirmed cross-functional collaboration to support brand growth.

• Fluent in Bahasa Indonesia & English.

• Strong marketing skills, understanding of the business objectives and processes.

• An analytical approach with the ability to create and implement data analytics roadmaps.

• Extensive capability in: Digital Advertising, Digital Activation, Social Media Marketing.

• Decent knowledge of: CRM, E-Commerce.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.