Brand Activation Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please, apply till October 26th, 2025

Local applicants welcome

Brand Activation Manager

You will be responsible for managing Marketing Activation function via realization of brand strategies. Bring & develop creative ideas in defined channels in a highly regulated and challenging competitive environment.

This position will be based in Istanbul and reporting to Brand Activation & Special Channels Manager within Marketing Department.

Position:

As the Brand Activation Manager, you will:

• Brand Programs

Manage programs in defining & building brand activation plans and strategies in line with the brand objectives.

Work in close collaboration with respective departments in order to ensure alignment with the market and integrated activities. Be accountable in the requests & communications lead by Brand Groups within HQ and Region. Ensure that brand guidelines and marketing excellence guidelines are implemented while developing programs.

Analyze and interpret available data (Nielsen, Tracker & research findings) to identify the needs for each brand and develop programs supporting the improvement areas.

Provide all the necessary input to the Annual Strategic Plan, Brand Groups  / Regional requests.

• Special Channels

Work closely with Special Channels function to drive, plan and execute the brand programs in special channels

Prepare and advise briefs for 3rd parties agencies to find new ideas / programs / materials to be used in special channels. Advise new trends & similar activities in order to differentiate brand programs for related brands to build equity

Conduct special channel visits to ensure the execution excellence.

• Trade Channel

Work closely with sales team to initiate and to develop new programs in trade channel in line with the marketing brand objectives and cycle plans of the field team. Conduct regular trade channel visits across Turkiye.

• Special Projects

Lead and initiate various activities for related brands and execute them in a timely plan. Prepare briefs to agencies accordingly and assist in creating multiple activities, plans and programs.

• Budget & Performance Tracking

Ownership for budget management for all brand activities while ensuring the effective allocation of the resources that are in line with agreed strategies. Closely follow up the budget and ensure actualization of the allocated resources.

Generate a ROI study for all activities in all channels and measure the efficiency in related phases. Manage the costs of the projects to be in line with the ROI study.

Performance measurement & corrective actions based on defined KPI's.      

Requirements:

• University degree in Business Administration, Marketing  or equivalent
• Min. 7 years relevant experience in FMCG marketing, brand activation
• Excellent command of written and spoken English
• Advanced level of MS Office applications
• In-depth knowledge of resource allocation, annual financial planning and budget follow-up, proficient in strategy development, competitive intelligence & assessment
• Creating, innovating and producing new ideas, approaches, or insights
• Strong analytical and interpersonal communication skills

What to expect:

At JTI, we believe great talent deserves great rewards. Here’s what you can look forward to when you join our team:

Competitive Rewards & Profit-Sharing

Enjoy a rewarding compensation package with an attractive incentive plan tied to company performance.

Work Your Way

Enjoy 50% hybrid working options and a work-from-home allowance (available for eligible roles).

Your Benefits, Your Way based on your preferences

Flexible benefits tailored to your lifestyle and priorities such as health insurance with family coverage, contributory pension plan, shared purchase, wellbeing support...

Family Comes First

Enjoy 20 weeks of fully paid family leave—including extended paid paternity leave and full maternity pay—with our JTI Family Leave Benefit.

Grow with Us

Explore exciting career development and personal growth opportunities in a truly international environment. Unlock ongoing learning with global training programs, expert-led webinars, e-learning platforms, and sponsored professional certifications.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.