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Title:  Regional Field Marketing Manager (Ho Chi Minh)

Job ID:  35523
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 120 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the third consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.




  1. People & Culture development
    • Ensure regional team are qualitatively & quantitatively staffed.
    • Set clear business and behavioral objectives for Field Marketing Specialist (FMS) & key Direct to consumer (DTC) team members
    • Conduct induction, regular training & coaching, regular performance review to provide timely feedbacks, supports, and development plan for FMS & key DTC team members
    • Develop & help FMS and key DTC team members to enhance their capability and venture out of their comfort zone with appropriate projects and additional responsibilities.
    • Drive & celebrate the right mindset and behaviors (innovative, challenge status quo, continuous improvement & growth)
    • Build One-team mindset and cohesion across depots, with Sales and other departments that creates a healthy open-to-share and collaborative environment.
  2. Regional and territorial growth development
    • Drive regional & territorial consumers understanding & mapping, commercial and performance analytical assessment.
    • Identify regional & territorial strategic & tactical needs for commercial performance improvement & growth.
    • Develop regional & territorial programs and activations for distribution, trials & off- takes, and volume growth in GT and FM's tie-up HRC to address the identified needs.
    • Develop and align programs and activations' objectives / targets and measurable KPIs for territories and FM / DTC teams accordingly.
    • Develop, align, and manage resources allocation, working plan, and roadmap for territories and FM / DTC teams accordingly.
    • Brief & follow up with stakeholders (Sales, DTC, Strategic Insights & Business Intelligence (SIBI), Portfolio, Brand and Trade Strategy (P&A)) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
    • Ensure logistical & procurement supports from cross-functions to timely meet speed to market deployment.
    • Drive all performance review and corrective actions to meet objectives / targets.
  1. National programs & activations development
    • Support HQ from a bottom-up commercial and consumer-centric approach to develop national programs and activations with scale based on regional & territorial learnings.
    • Align national programs and activations' objectives / targets, KPIs, and resources with regional and territorial plan.
    • Brief & follow up with stakeholders (Sales, DTC, SIBI, P&A) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
    • Drive all performance review and corrective actions to meet objectives / targets.
  2. 1-2-1 Capability enhancement
    • Build and deliver Capability Enhancement solutions for 1-2-1 team (via processes and tools for recruitment & onboarding, training / coaching, performance measurement) to increase strike rate, trials productivity, effectiveness of messages (verbalization).
    • Build Compliance check/Audit routine to ensure smoothness and high quality of 1-2-1 daily activation
    • Revise KPI structure, Incentive scheme and C&B package for 1-2-1 team to reach Company's strategic objectives, retain talents, build up high potentials with clear career roadmap, reduce turnover and overall maintain a stable core team of high performers (including team re-structuring if necessary)




    • Bachelor Degree in Economics/Marketing/Commerce/Business Administration or other relevant majors
    • At least 3 years of experience in Trade Marketing / Consumer Marketing in FMCG with proven track record of leadership, commercial/entrepreneur mindset, and project management/coordination.
    • Experience in Route-to-Market / Route-to-Consumer is a big advantage
    • Knowledge & practical experience in Tobacco is a big advantage
    • Experience in Commercial Excellence / Training / Capabilities is a big advantage
    • Fluency in oral and written English communication is mandatory
    • Proficiency in using Microsoft Office applications and Advanced in MS Excel


Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

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