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Title:  Regional Field Marketing Assistant Manager (Ho Chi Minh)

Job ID:  23148
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 120 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.


Job Description:


  • Regional and territorial growth development:
    - Drive regional & territorial consumers understanding & mapping, commercial and performance analytical assessment.
    - Identify regional & territorial strategic & tactical needs for commercial performance improvement & growth.
    - Develop regional & territorial programs and activations for distribution, trials & off-takes, and volume growth in General Trade and Field Marketing's tie-up HoReCa to address the identified needs.
    - Develop and align programs and activations' objectives / targets and measurable KPIs for territories and Field Marketing (FM) / Direct To Consumer (DTC) teams accordingly.
    - Develop, align, and manage resources allocation, working plan, and roadmap for territories and FM / DTC teams accordingly.
    - Brief & follow up with stakeholders (Sales, DTC, Strategic Insights and Business Intelligence (SIBI), Planning & Analysis (P&A)) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
    - Ensure logistical & procurement supports from cross-functions to timely meet speed to market deployment.
    - Drive all performance review and corrective actions to meet objectives / targets.
  • National programs & activations development
    - Support Head Quarter from a bottom-up commercial and consumer-centric approach to develop national programs and activations with scale based on regional & territorial learnings.
    - Align national programs and activations' objectives / targets, KPIs, and resources with regional and territorial plan.
    - Brief & follow up with stakeholders (Sales, DTC, SIBI, P&A) to ensure programs and activations scheme and tracking set-up on system, quality of execution and compliance as per guideline.
    - Drive all performance review and corrective actions to meet objectives / targets.

  • Competitive monitoring
    - Coordinate with Sales to provide competitive strategic & activities intelligence.
    - Provide Learnings & Recommend actions in response to opportunities and threats.
  • Team Management
    - Ensure regional team are qualitatively & quantitatively staffed.
    - Set clear business and behavioral objectives for Field Marketing Specialist (FMS)& key DTC team members
    - Conduct induction, regular training & coaching, regular performance review to provide timely feedbacks, supports, and development plan for FMS & key DTC team members
    - Develop & help FMS and key DTC team members to enhance their capability and venture out of their comfort zone with appropriate projects and additional responsibilities.
    - Drive & celebrate the right mindset and behaviors (innovative, challenge status quo, continuous improvement & growth)
    - Build One-team mindset and cohesion across depots, with Sales and other departments that creates a healthy open-to-share and collaborative environment.


Job requirements:

  • Bachelor’s degree is required.
  • Must have at least 3-5 years’ experience in Marketing, preferably in Trade Marketing of FMCG with proven track record or high potential of leadership, commercial/entrepreneur mindset, and project management/coordination.
  • Knowledge & practical experience in Trade/Field Marketing in Tobacco/FMCG is a big plus.
  • Fluent English & proficient computer skills


Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

Job Segment: Assistant Manager, Field Marketing, Regional Manager, Manager, Management, Marketing

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