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Title:  Acting Brand Manager

Job ID:  36021
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 120 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the third consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.




1.Drive Analytical and Strategic direction for Camel portfolio.


-Responsible for strategic guidance on portfolio: Brands and SKU roles & prioritization, resource allocation, pricing, line extension, communication and visualization by channel and verbalization.

-Lead regular overall brand performance tracking, quarterly review and for the plan period by region and by channel through strong consumer-centric and commercial understandings.

-Exploit and lead communication and actionability of all researches (full usage of Tracker, ACN, quantitative and qualitative research).

-Ensure timely marketability and continuity of all portfolio brand initiatives through strong process-driven coordination across functions.


2.Monitor and analyze brand & launches performance to drive the understandings of performance dynamics, provide insights, drive efficiency & effectiveness for learnings to be able to quickly react to successes and failures alike to fail forward.


-Ensure continuous follow-up and consistent market knowledge through Field Marketing & Sales team, market visit, insights & learnings are shared cross-function and applied to relevant activities. Monitor closely both consumer engagement activities and digital platforms to ensure execution excellence and impactful delivery of brand message. Continuously assess, evaluate activities and platforms ' effectiveness and take corrective adjustment if necessary. 


3.Consumer-centric, insights-based, and forward-looking to produce winning strategies for our Brands and Products under the overall company’s competitive advantages and disadvantages.


-Lead high quality development & execution of all marketing mix including new product, new packaging, brand communication, consumers activations, and trade programs in timely manner. Takes complete responsibility for overall NPD/PLM management with high quality project management capabilities and timeliness leveraging the business organization. Work closely with Brand Group, Region, Research & Development, Supply Chain, Logistic and internal cross functions i.e. Field Marketing, Merchandizing, Sales and Planning & Analysis team to deliver new launches commercial plans successfully.


4.Embrace entrepreneurship, agile ways of working and continuously try new things.


-Unconventionally architect through-the-line marketing following targeted consumers’ journey, wants & needs under a consistent thematic brand message and fully linked digitalization. Drive innovations and new ideas to effectively improve brand awareness and trial. Push for and support the building of relevant & cost-effective unconventional initiatives to help build disruption and sustainable equity and achieve business objectives.


5.Accountable and full ownership on budget, project, agencies and supplier management.


-Plan and manage annual brand budget to ensure focused and timely spending as per ASP commitments. Ensure PLM projects are managed and completed on timely manner. Responsible for all contact with global/local agency, production vendors, and management of projects contracted to the them (timeline, budget, operational marketing related tasks). Make annual assessments of the performance of the agencies and takes corrective actions if necessary.



-Perform other assignments or special projects based on business needs as well as ensure effective utilization of brand budget as aligned.



  • Bachelor of Economics /Marketing/Commerce/Business Administration or other relevant majors
  • Minimum 2 years as Junior Brand Manager in tobacco or relevant FMCG brand management
  • Fluency in oral and written English communication 
  • Management Trainee experience is appreciated
  • Proficiency in using Microsoft Office applications



Please apply directly via our website: https://jobs.jti.com or send your CVs to Ms. Thu in HR Department at ngocanhthu.nguyen@jti.com.


Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

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