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Title:  Field Marketing Specialist (Ho Chi Minh)

Job ID:  18905
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Ho Chi Minh City, 65, VN, 700000

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 130 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the sixth consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.


Job Description:


• Be assigned to a similar territory of an Area Sales Manager and work very closely with Sales team on daily basis: Track the performance of the territory (Sales performance volume, Direct-To-Consumer (DTC) trial rate, Brand health – Off-take and actual selling price on trade); identify the relevant brand focus for the territory and drive for brand awareness, trials and repeated purchase together with Brand, Sales and DTC teams; and gather competitor activities on trade periodically.

• Understand the territory characteristics, the consumer profile and segmentation, the specific trade environment and retailer special needs and wants of the responsible area and therefore - brainstorm with Sales team and design special tactical / pilot trade programs for the territory including scheme, duration, execution briefing, performance tracking procedure. 

• Customized and control execution of Brand campaign programs. 

• Develop relevant visibility strategy for the territory and work closely with Sales to control the deployment & monitoring of Permanent POSM and Temporary POSM on the responsible territory.



Job Requirements: 

  • • Bachelor Degree in Economics/Marketing/Commerce/Business Administration or other relevant majors.
    • 1-3 year experience in Marketing or Sales (Trade Marketing experience is a plus). 
    • Proficiency in English and Vietnamese communication skill. 
    • Advance Microsoft Office skill: especially Excel and PowerPoint. 
    • Have experience in Trade program development, Merchandising, Activation.
    • Have analytical and critical thinking.


Note: Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding 

Job Segment: Field Marketing, Temporary, Merchandising, Marketing, Contract, Retail

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