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Title:  Field Marketing Specialist (Ho Chi Minh)

Job ID:  18905
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 120 countries. Headquartered in Geneva, Switzerland, we employ over 26,000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.

 

Job Description:

  • Work very closely with Sales team on daily basis (field visit with Sales team, sitting at Sales depot for 3 days / week). 
  • Be in charge of tracking the performance of the territory (Sales performance volume, Direct-To-Consumer trial rate, Brand health – Off-take and actual selling price on trade), identify the relevant brand focus for his/her territory and drive for brand awareness, trials and repeated purchase of the territory together with Brand, Sales and Direct-To-Consumer teams. 
  • Understand the territory characteristics, the consumer profile and segmentation, the specific trade environment and retailers special needs and wants of the responsible area. 
  • Brainstorm with Sales team and design special tactical / pilot trade programs for the territory including scheme, duration, execution briefing, and performance tracking procedure. 
  • Develop relevant visibility strategy for the territory and work closely with Sales to control the deployment & monitoring of Permanent Point of sales material (POSM) and temporary POSM on the responsible territory 
  • Ensure visible levels of the POSM in the outlets.
  • Work with agencies and back office management team for the maintenance and Key visual roll out.

 

Job requirements:

  • Bachelor’s degree is required
  • At least 1 year experience in Marketing or Sales (preferred Trade Marketing experience)
  • Fluent English & proficient computer skills

 

Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding


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