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Title:  Consumer Investment Effectiveness Manager

Job ID:  39281
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Strategy & Insights
Contract type:  Permanent
Professional level:  Experienced

Ho Chi Minh City, 65, VN, 700000

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 130 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the sixth consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.
For more information, please visit us at www.jti.com.



  • 1-2-1 Performance Tracking

- Fully responsibility for all of reports and analysis related to 1-2-1 performance (route plan effectiveness, strike rate, productivity), with actionable recommendation to Field Marketing (FMKT) across channel and market.

- Providing the correlative understanding between the different consumer programs vs. trial effectiveness as well as ROI to support on investment decision making.

- Provide 1-2-1 KPIs analysis and report relevant measures to track actual achievement and progress towards annual goals and volume target of 1-2-1 team.

  • 1-2-1 Consumer Program Effectiveness

- Collaboration with Strategic Insight (SI) colleague to develop the appropriate methodology to measure and monitor the consumer conversation rate across the channel with clear learning related to channel effectiveness, program effectiveness in specific consumer profile.

  • Consumer Event/ Digital Campaign Effectiveness

- Responsibility to measure the Event/Digital campaign effectiveness vs. KPIs setting as well as how the campaign supports to drive consumer back to traditional trade channel for regular trial and conversion in specific consumer profile.

  • 1-2-1 Report Business Application Development & Maintenance

- In conjunction with relevant FMKT stakeholders & Commercial System Manager to design and implement of Microsoft power BI visualization report platform

- Responsible for all malfunctions, i.e.: report interface, data consequence validation and ensure to be fixed properly.

  • 1-2-1 ROI tracking & measurement

- Collaboration with FMKT, Business Intelligence (BI) stakeholders to create, measure and track the effectiveness of consumer investment and mapping into GIS platform to have clearly understanding on POS effectiveness as well as its integrated with other trade activities.


      •   Bachelor’s degree.

  • 4-6 years relevant experience in FMCG marketing and sales functions. 
  • Cross-cultural experience. Solid background in consumer and trade analysis. Good understanding of operational constraints and practical analysis application to solve business problems. 
  • Ability to focus on the detailed tasks to achieve specific outcome.
  • Excellent interpersonal, oral and written communication skills with the ability to comfortably communicate to all levels across functions.
  • Proven team player.
  • Good working knowledge of technical tools as Microsoft office, Outlook and System Management.
  • Good English (speaking & writing) and fluent Vietnamese language.


Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

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