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Title:  Brand Specialist

Job ID:  23131
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 120 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at


Job Description:

  • Assist Brand Manager (BM) & Portfolio Brand and Trade Strategy Manager (PBTSM) to work with creative agencies to develop all elements of marketing mix including new product, new pack, Below-the-line communication tools in order to strengthen brand equity and ensure alignment with brand positioning as guidelines and strategies. Support BM to drive innovation initiatives, especially to determine new ways to reach the consumer while ensuring legal compliance.
  • Together with BM & PBTSM, work closely with Brand Group, Region, cross functions, in-market Marketing & Sales, especially Field Marketing, Planning & Analysis and Operations, to deliver new launches commercial plans successfully with high quality and in-time implementation.
  • Monitor both consumer engagement activities and digital platforms to ensure execution excellence and impactful delivery of JTI's brand message. Continuously assess, evaluate activities and platform’s' effectiveness and take corrective adjustment if necessary.
  • Monitor and analyze brand performance, regulatory and consumer trend in market to identify opportunities and propose new launches commercial plan and launch marketing approach to maximize portfolio / brand performance through frequent market visit and insights from Sales and Strategic Insights.
  • Support BM to coordinate with global/ local agencies and to manage projects contracted to the agencies. Ensure agencies follow design delivery time-line. Give comments and recommendations on the performance of the agencies during annual agency assessment.
  • Responsible for all contact with global/local agency and management of projects contracted to the agencies. Manage time-lines and negotiates communication budgets allocated to the agencies. Make annual assessments of the performance of the agencies and takes corrective actions if necessary.


Job requirements:

  • High standard of university degree (required).
  • 2-3 years relevant experience in brand management, preferably FMCG marketing functions.
  • Good understanding of commercial strategy and full marketing mix. Proven ability to develop brand and marketing strategies through brand analysis and effectively communicate recommendations to executive management.
  • Highly creative with ability to think out of the box. Experience in identifying target audiences and devising campaigns that engage, inform and motivate.
  • Strong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets.
  • Good understanding of operational constraints and strong executional reflex.
  • Appreciation of legislation/taxation, external relations, marketing standards in tobacco industry.
  • Has strong agency and project management skills.
  • Advanced communication and interpersonal skills, team player.
  • Fluent English (written & spoken), local language & proficient computer skills.


Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding

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