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Title:  Brand Manager

Job ID:  51291
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Ho Chi Minh City, 65, VN, 700000

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 130 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the 7th consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.


-Strengthen share of market and equity for concerned brand in Vietnam. Assist Portfolio Brand & Trade Strategy Manager (PBTS) to drive brand portfolio strategy; assess new product opportunities, identify focus areas to achieve growth goals and secure implementation.

-Drive brand portfolio, distribution, price and communication strategy for Annual & Strategic Plan. Develop and implement new product launches, closely cooperating with regional R&D, HQ Brand Groups, external agencies and internal functions.

-Manage internal and external stakeholders by communicating market dynamics, brand plans and provide recommendations for performance improvement.

-Close cooperation with Consumer Trade Marketing and Sales to ensure optimal and timely brand activation support. Be the key Brand Guardian in Brand Equity/ share of the market (SOM) performance, to alert and proactively come up with counteract plan short term and long term, via closely cooperating with Strategic Insights (SI) department in order to analyze consumer behavior and look for insight through researches in order to provide the implication for business.

-Conduct analysis and periodical reviews of the brand. Ongoing monitoring and analysis of sales trends, market data and competitor activity.

-People management: coach, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent.

-Other: manage budget for appointed brand/ Share of Business (SOB) and frequent business trip requirement (7 - 10 days/trip).


-University degree requirement. MBA is a plus point.

-Have 3+ years relevant experience in preferrable leading consumer goods/ dark market marketing function.

-Have experience in high agile/ entrepreneurship working environment, good knowledge in marketing & strategic planning (Brand portfolio management, pricing, market analysis, consumer insights and innovation).

-Good understanding of operational constraints and strong executional reflex appreciation of legislation/ taxation, external relations, marketing standards in dark market industry.

-Previous brand management experience preferred.

-Have experienced in driving projects as a project leader.

-Proven team player, effectively communicating with various organizational functions.

-Good analytical skills.

-Familiar with defining strategies, business planning and budget management.

-Familiar with Microsoft applications and operations.

-Fluent in verbal communication & writing English. Good writing, presentation and communication skills.

-Familiar campaign operations, working with cross functions and budget monitor.


Please apply directly via our website: https://jobs.jti.com or send your CVs to Ms. Thu in HR Department at ngocanhthu.nguyen@jti.com.



Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding!

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