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Title:  Brand Manager

Job ID:  24095
Country:  Vietnam
City:  Ho Chi Minh City
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Japan Tobacco International (JTI) is a leading international tobacco company with operations in more than 120 countries. Headquartered in Geneva, Switzerland, we employ over 45,000 people across the globe. We were recently awarded Global Top Employer for the fourth consecutive year and number one Top Employer certification in Europe, Asia and the Middle East. This is recognition of our outstanding talent strategy, energizing culture and commitment to learning and development. We are a member of the Japan Tobacco Group of Companies.

For more information, please visit us at www.jti.com.


Job Description:

Brand Manager will work very closely with the Head of Marketing and Portfolio Brand and Trade Strategy Manager (PBTS), leading the stewardship of JTI Vietnam’s key brand in the development of brand’s strategic growth agenda to drive a winning consumer centric portfolio, product development and pricing strategy in achieving our ambition to become the most aspirational and fastest growing brand in the market.


1. Consumer-centric, insights-based, and forward-looking to produce winning strategies for Brands and Products under the overall company’s competitive advantages and disadvantages.

  • Lead high quality development & execution of all marketing mix including new product, new packaging, brand communication, consumers activations, and trade programs in timely manner.
  • Takes completed responsibility for overall New Product Development (NPD)/ Project Life Management (PLM) with high quality project management capabilities and timeliness leveraging the business organization.
  • Work closely with Brand Group, Region, Research & Development, Supply Chain, Logistic and internal cross functions i.e. Field Marketing, Merchandizing, Sales and Planning & Analysis team to deliver new launches commercial plans successfully.

2. Embrace entrepreneurship, agile ways of working and continuously try new things.

  • Unconventionally architect through-the-line marketing following targeted consumers’ journey, wants & needs under a consistent thematic brand message and fully linked digitalization.
  • Drive innovations and new ideas to effectively improve brand awareness and trial. Push for and support the building of relevant & cost-effective unconventional initiatives to help build disruption and sustainable equity and achieve business objectives.

3. Fluent in research methodology and using research data to analyze market trends and consumer’s behaviors to support strategic discussion and planning.

  • Understand market dynamic and track consumers trends through Tracker and Nielsen, understand competitor movements to evaluate portfolio opportunities and set the strategic direction, continuously monitor brand health and performance.

4. Monitor and analyze brand & launches performance to drive the understandings of performance dynamics, provide insights, drive efficiency & effectiveness for learnings to be able to quickly react to successes and failures alike to fail forward.

  • Ensure continuous follow-up and consistent market knowledge through Field Marketing & Sales team, market visit, insights & learnings are shared cross-function and applied to relevant activities.
  • Monitor closely both consumer engagement activities and digital platforms to ensure execution excellence and impactful delivery of brand message.
  • Continuously assess, evaluate activities and platform’s effectiveness and take corrective adjustment if necessary.

5. Accountable and full ownership on budget, project, agencies and suppliers management.

  • Plan and manage annual brand budget to ensure focused and timely spending as per ASP commitments.
  • Ensure PLM projects are managed and completed on timely manner.
  • Responsible for all contact with global/local agency, production vendors, and management of projects contracted to the them (timeline, budget, operational marketing related tasks). Make annual assessments of the performance of the agencies and takes corrective actions if necessary.

6. Perform other assignments or special projects based on business needs as well as ensure effective utilization of brand budget as aligned.


Job requirements:

  • High standard of university degree (required).
  • Minimum 5 years of managerial experience in tobacco or relevant FMCG brand management.
  • Solid background of commercial and brand strategy planning - devising integrated marketing plan.
  • Strong analytical skills and data driven thinking.
  • Highly creative with ability to think out of the box.
  • Good logical thinking with understanding of operational constraints and strong executional reflex.
  • Excellent project management and presentation skills.
  • Appreciation of legislation / taxation, P&L, external relations, marketing standards in tobacco industry.
  • Proven people management and leadership skills. Team player. Positive energy.
  • Cultivates entrepreneurship, agile, manage details well while do not lose sight of the “big picture”.
  • Values high quality standards, results-oriented, pro-active in finding solutions.
  • Capable to communicate openly within and across functions and can constructively deal with conflicts.
  • Takes full ownership of assigned deliverable.
  • Fluent English (written & spoken), local language & proficient computer skills.


Note:  Please be informed that we will contact only shortlisted candidates within 3 weeks as of the application date. Thank you for your understanding!

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