Consumer Experience & Trade Strategy Specialist

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Location: Ho Chi Minh City, Vietnam

Reporting to: Consumer Exp. & Trade Strat. Group Manager

Department: Marketing

Employment Type: Permanent 

Professional Level: Experienced

Consumer Experience & Trade Strategy Specialist

As the Consumer Experience & Trade Strategy Specialist you will support the customer journey and Trade Strategy in developing Trade and Consumer Program strategies nationwide.  You will create comprehensive Trade Programs and Activations tailored to specific brands, channels, and geographic areas, aligned with the company's business plan and brand objectives. In addition, you will allocate budgets and coordinate Tactical Initiatives with TDS.     You will also consolidate Consumer & Trade Investment and perform analyses on overall efficiency to improve return on investment.   

As the Consumer Experience & Trade Strategy Specialist, you will:

Implement Centralized Cycle Trade Program and monitor program performance:

• Support in scheme planning with Manager and related stakeholders (Portfolio Brand Equity (PBE) & Sales) and fully accountable for implementation of centralized trade program (for all channels): Set up program on system, logistic preparation, guide Salesperson communication, manage mini lighters inventory and bundle schedule.
• Support Manager on program tracking, post-program analysis & ROI analysis.
• Raise and manage PR/PO, support documents with distributor partners.

Manage Retailer Digital Offtake Program as App Admin:

• Manage digital application as app admin: Track performance, monitor payment, update scheme.
• Support field team in queries and gather feedback to work with Manager for further app development.
  Reconcile digital data with outlet performance for insights and compliance check.

Manage TDS Tactical Program:

• Manage Tactical Programs with TDS: Review TDS proposal, work with Manager to adjust and approve, allocate budget, tracking execution and performance review.
• Support TDS in implementation: Logistics, purchasing, working with 3rd party agency when applied, payment via distributor.

Support Display Program Execution:

• Support in display program, including Temporary-POSM  and Permanent-POSM: Involve in scheme planning with Sales team and Manager, set up program on system, build visibility guideline communication to Sales.
• Review display results and outlet performance, confirm payment with Sales team.
• Raise PR/PO for purchasing TUC and manage inventory.

Field visit, Budget management & Ad-hoc projects:

• Being the bridge between Consumer Experience & Trade Strategy team and regional Sales team with bi-weekly field visits to ensure.
• Deep understanding of Retailer and Consumer behavior in Marketing Campaigns and full implementation and speedy adaptation of Trade App and Program on field.  
• Support line manager in budget planning and consolidate spending plan assigned for Centralized Trade Program, Display Program and Retailer Digital Offtake, and continuously update YTD Actual records versus spending plan to ensure the best possible use of given budget.
• Ad hoc projects: research, analysis or training/ workshop.

Requirements:

• Minimum Bachelor Degree
• 1-3 years experience of working in fast moving consumer goods within sales planning/trade MKT roles.
• Experience in tobacco industry or dark market is an advantage
• Good or Fluent English (required)
• Functional Skills:
  • Strong ownership of assigned projects/tasks and proactive in understanding different topics and finding solutions even with limited supervision
  • Good writing and communication skills (both Vietnamese and English)
  • Proven team player, able to communicate effectively vertically and cross-functionally
  • A good understanding of consumer & trade marketing activities is essential.
  • Possess good project management skills.
  • Excellent data analysis and have a passion for mining insight from numbers and consumer/retailer observation to improve Trade Program performance.
  • Ability to define and achieve objectives with strong discipline.
  • Perseverance, passionate, can work under high pace and dynamic environment.
  • High proficiency of Microsoft Office, especially Excel and Powerpoint.
• Travels when required (optional)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.