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Title:  Ploom Consumer Experience Manager

Job ID:  79815
Country:  Switzerland
City:  Geneva
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Geneva, GE, CH, 1202


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more:


Ploom Consumer Experience Manager - Geneva, Switzerland 


In line with the global JTI Corporate Strategy, the Ploom Brand Group is responsible for the long-term strategic development of the Ploom brand, a growing presence in the RRP Heated Tobacco category.


Purpose of the Role:
• will work in the team developing the global brand strategy, communication and activation tools to build Ploom as a power brand in the RRP HT market.
• will provide global leadership and brand management expertise to stakeholders for the long-term strategic development of Ploom.
• will develop communication assets for all touchpoints on the consumer journey in a full omnichannel way. This will be done according to the needs of the consumer, trade partners, JTI markets and the short and long-term commercial global business objectives.

What will you actually do?
The Ploom Consumer Experience Manager will be responsible for developing multiple brand initiatives and projects related to strategy, global portfolio, brand communications and brand world development.
• Communication Platform: work with world-class creative agencies to develop differentiated, best-in-class marketing and branding campaigns addressing various commercial brand objectives. To include big creative ideas, also to provide the platform flexibility required for usage in all relevant touchpoints and across all channels, offline and online. Additionally, to develop related communications that support new product launches and product innovations.
• Consumer Engagement & Activation programs: collaborate with specialist agency experts and develop consumer-centric engagement and inspirational activation platforms. Deliver comprehensive set of initiatives and creative assets for JTI market use that engage the consumer on all stages of their consumer journey, from awareness through to loyalty and advocacy through merchandising, retail, ambassadors, and digital touchpoints amongst others.
• Brand Stewardship: act as brand guardian to ensure all initiatives build towards the broader brand vision and ensure cohesive implementation of the strategy and key equities. Provide quality and timely input for A&SP, SPC, Regional clarification sessions for the Ploom brand. Point of contact for new markets and responsible for brand introduction support. Represent the brand team in key forums and update meetings to ensure markets/regions are aware of key initiatives.
• Diverse cross-functional projects – deliver strategic brand portfolio initiatives that require collaboration with the full range of M&S Functions (BGs, Commercial Strategy, Strategic Insights, Digital Business Unit etc.) Continuously learn and deploy agile mindset and agile methodologies in daily work to drive efficient implementation of global initiatives, ensure timely communication and updates with key stakeholders
• Budget ROI measurement: accurate planning and phasing delivering transparency and ensuring efficient utilization of available resources. Input into all HQ reporting requirements in a timely manner. The responsibilities include agencies management, budget management, strategic presentation for sharing with markets and senior management, regular alignment with key stakeholders throughout the business.

What’s in it for you?
• Opportunity to develop the foundations of JTI’s global focus brand beyond tobacco
• Global perspective and experience, with exposure to the HQ environment and directly working with multiple stakeholders
• Interaction with international agencies with credentials in building global brands within and outside the tobacco industry
• Be part of a truly international and diverse HQ M&S organization. Opportunity to build a wide network of new connections in HQ and Markets
• Opportunities to gain first-hand experience of agile ways of working in Ploom brand group and wider M&S cross-functional projects

• University degree in Marketing or Business Administration.
• 6-10 years proven track record of accomplishments in brand management. International, cross-functional or RRP experience will be considered as a plus.
• Strong strategic, analytical and creative skills. Curious and thrives in an environment that requires continuous learning and innovation.
• Track record of successful agency management and project management skills
• Entrepreneurial spirit, self-starter, strong team-player, positive energy, flexible and resourceful
• Open to learning how to work in a corporate, complex, and at times political environment
• Fluent English verbal and written communication skills


What are the next steps – Recruitment process:

Thank you very much for your interest in the role. You are welcome to apply.

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