Consumer 360 & Data Products Manager

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

Please apply till 31st of August

Location: Geneva, Switzerland

Consumer360 & Data Products Manager

Why does this role exist?

We are looking for a Consumer360 & Data Products Manager to help equip consumer-facing touchpoints with a unified, actionable understanding of the consumer. This business-facing data product role defines Consumer360, identity resolution, unified profile and consumer intelligence data product requirements across consumer touchpoints, journeys and use cases, enabling more effective consumer engagement and business decision-making.

What will you actually do?

• Define the Consumer360 business vision, use cases and requirements for consumer-facing touchpoints

• Prioritize Consumer360 capabilities based on business value, reuse potential, feasibility and touchpoint impact

• Position Consumer360 as an enabling consumer intelligence asset rather than a standalone database or technical platform

• Define business requirements for identity resolution, unified profile attributes, consent management and contactability needs

• Develop reusable consumer intelligence data products supporting eCRM, Global Consumer Care, chatbots, ambassadors, store clerks and other consumer-facing touchpoints

• Define access models, usage patterns and business rules required for touchpoint consumption of consumer data products

• Build and maintain the Consumer360 and consumer data product roadmap aligned with D&AS priorities and business objectives

Who are we looking for?

• Minimum 4 years of experience in Data Products, Consumer Data, CRM, CDP, Digital, Analytics, Consulting or Transformation roles

• Experience defining consumer data products, unified profiles, identity requirements, consumer intelligence solutions or customer and consumer data capabilities

• Experience working with consumer-facing teams, digital platforms, CRM environments, customer care, eCommerce or activation stakeholders

• Experience with Consumer360, CDP, identity resolution or consumer profile capabilities is preferred

• Strong ability to translate business needs into scalable data product requirements

• Fluent English, written and spoken

What do we offer?

• Opportunity to shape the consumer intelligence layer supporting activation, care, analytics and consumer engagement

• Exposure to key Consumer Office stakeholders and strategic consumer initiatives

• Ownership of a high-impact data product roadmap influencing multiple consumer touchpoints

• Collaboration with cross-functional teams across data, technology and business functions

• International environment with opportunities to drive innovation and transformation within D&AS

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.