Business Technology Services Marketing and Sales Digital Strategy Director (F/M/D)

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Business Technology Services Marketing and Sales

Digital Strategy Director (F/M/D)

JTI’s ambition to create a new digital future through distinctive talents and technologies is driving a shift toward more consumer-centric, data-driven, and digitally enabled commercial experiences. Within this context, Business Technology Services Marketing & Sales (BTS M&S), part of the Digital & IT organization, acts as the catalyst that converts business strategy into digital value - connecting our consumer, retailer, and employee journeys through modern digital platforms, omnichannel capabilities, and AI-enabled capabilities.

The Digital Strategy Director leads the vision, design, and proof-of-concept delivery of JTI’s future-oriented Digital Ecosystem, ensuring that consumer experience ambitions are translated into cohesive, end-to-end digital and technology execution.

The role reports into the Vice President, Business Technology Services Marketing & Sales (BTS M&S) and works closely with Global and Regional Marketing & Sales, Data and Analytics, Global Delivery Center and Digital teams in the market and, in turn, excels in the ability to lead and orchestrate diverse cross-functional stakeholders - engaging effectively across all levels of seniority to drive alignment and delivery of seamless consumer experiences at scale.

Position:

DIGITAL ECOSYSTEM CONCEPT & STRATEGY

• Define and evolve the vision and roadmap for the Digital Ecosystem, ensuring a clear journey-led approach that integrates consumer, customer, and employee domains through shared data, platforms, and capabilities.
• Position a multi-category Digital Ecosystem capable of supporting AI-enabled D2C models and future commercial innovation (e.g., agentic commerce).
• Guide the evolution from current-state capabilities to a scalable future operating model, balancing continuity, risk management, and transformation.
• Shape the strategic integration of UX, CRM, content, and AI-enabled capabilities (e.g., automation, personalization, decision support) to deliver coherent, mobile-first, end-to-end journeys.
• Lead capability assessments and external benchmarking to inform investment priorities and alignment with leading practices in consumer-centric Digital Ecosystems.

DIGITAL ECOSYSTEM PROOF OF CONCEPT DELIVERY

• Oversee global delivery of the Digital Ecosystem proof of concept (PoC), ensuring cross-functional coordination and alignment with defined success metrics.
• Translate strategic direction into tangible outcomes by partnering closely with M&S, BTS M&S, D&IT, and Regional and Market teams during execution.
• Monitor progress, risks, and dependencies to ensure delivery remains aligned with strategic objectives and delivers measurable business value.
• Capture learnings from the PoC and translate them into scalable design principles for broader rollout.

STAKEHOLDER & ECOSYSTEM LEADERSHIP

• Champion a consumer-journey-led and data-driven mindset, embedding accountability for experience quality and performance across functions.
• Act as the strategic integrator across M&S, BTS M&S, D&IT, Regions, and Markets to align priorities, resources, and delivery plans.
• Drive senior stakeholder engagement, fostering shared ownership of outcomes across business and technology functions.
• Provide direction and oversight to external partners and vendors, ensuring quality, coherence, and value realization.

GOVERNANCE, OPERATING MODEL & COMPLIANCE

• Ensure initiatives comply with D&IT policies, technology standards, and governance frameworks.
• Advise on service delivery models, capability ownership, and resource allocation to support scalability, resilience, and cost efficiency.
• Oversee budgets and vendor engagements, ensuring disciplined execution and alignment with strategic objectives.

Requirements:

• University degree in Computer Science, Engineering, Information Systems, or a related technical field; business education or equivalent commercial experience additionally required.
• 7-10+ years of experience in digital, technology, or IT with eCommerce roles, including senior leadership positions with people and budget responsibility, preferably in multinational organizations.
• Strong understanding of CRM, MarTech, eCommerce, and data platforms, and how they enable end-to-end, journey-led consumer experiences.
• Proven experience leading large-scale, cross-functional digital or eCommerce initiatives across consumer, customer, and internal domains, ideally within FMCG or comparable consumer industries.
• Working knowledge of AI-enabled digital capabilities (e.g., personalization, automation, decision support), with the ability to translate emerging technologies into business value.
• Experience operating in global-to-local environments, aligning global platforms with regional and market needs.
• Excellent English communication skills, with the ability to engage senior business and technology stakeholders.

What to expect:

Expect well-being initiatives, flexible work arrangements, growth opportunities, and excellent benefits, including a unique family leave policy. For more details on local policies, speak with the Talent Advisor.

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.