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Title:  Customer Experience & Digital Manager

Job ID:  55111
Country:  Switzerland
City:  Dagmersellen
Professional area:  Marketing
Contract type:  Permanent
Professional level:  Experienced

Dagmersellen, LU, CH, 6252


We’re JTI, Japan Tobacco International and we believe in freedom. We think that the possibilities are limitless when you’re free to choose. In fact, we’ve spent the last 20 years innovating, creating new and better products for our consumers to choose from. It’s how we’ve grown to be present in 130 countries.

But our business isn’t just business. Our business is our people. Their talent. Their potential. We believe when they’re free to be themselves, grow, travel and develop, amazing things can happen for our business

That’s why our employees, from around the world, choose to be a part of JTI. It’s why 9 out of 10 would recommend us to a friend. And why we’ve been awarded Global Top Employer status, six years running

So when you’re ready to choose a career you’ll love, in a company you’ll love, feel free to #JoinTheIdea. 

Learn more: jti.com


Customer Experience & Digital Manager - Dagmersellen, Switzerland


Department: Marketing 
Location: Dagmersellen, Switzerland
Role: Permanent 


What this position is about - Purpose: 

As part of the CX & Digital team, structured around a Customer Experience Management approach, the role consists of leading B2B commerce and omnichannel strategy pillar, providing best in class customer engagement across digital channels. The key objective is to increase loyalty, advocacy, and sales through the relevant channels. The role also includes leading B2C digital campaigns for RMC or RRP brands which ownership is split across CX & Digital team members. 


What will you do - Responsibilities:

B2B commerce & omnichannel:

  • Trade engagement & B2B eCommerce digital evolution. Ensure the platform development for best-in-class online customer engagement and online revenue growth (JTI Shop and JTI Top)
  • New engagement channels, touchpoints & mechanics scouting and assessment
  • Point of sale digital innovation oversight and coordination with the Activation team
  • Vendor relationship management, Budget management, and KPIs tracking

Digital campaign management:

  • Communication & activation strategy/mechanism definition and execution
  • Liaising with all team members to ensure perfect execution across touchpoints
  • Ensure execution consistency between on/offline touchpoints
  • Campaign internal communication and point of contact 
  • Campaign content & assets creation, agency management
  • Campaign measurement & post analysis


Who are we looking for - Requirements:

  • Bachelor/Master degree 
  • 2-5 years relevant experience in FMCG marketing incl. Digital Marketing
  • Solid background in independent project management
  • Oral and written proficiency in English required, good level of German required 
  • Advanced user of Microsoft Office applications


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